GERMANY/SWITZERLAND: Swiss National Tourist Office launches campaign to entice women during this summer's soccer World Cup
Record ID:
858244
GERMANY/SWITZERLAND: Swiss National Tourist Office launches campaign to entice women during this summer's soccer World Cup
- Title: GERMANY/SWITZERLAND: Swiss National Tourist Office launches campaign to entice women during this summer's soccer World Cup
- Date: 15th April 2006
- Summary: (EU) BERLIN, GERMANY (APRIL 14, 2006) (REUTERS) (SOUNDBITE) (English) TINA, TOURIST FROM DENMARK SAYING: "I think it's a funny commercial" (turns to husband, asks him what he thinks). (SOUNDBITE) (English) MICHAEL, TOURIST FROM DENMARK SAYING: "I think it's good." (Q: Does it make you jealous?) "No no, not at all, because I'm watching the football so I don't care." COMPUTER SCREEN WITH COMMERCIAL (SOUNDBITE) (English) TINA, TOURIST FROM DENMARK SAYING: "I don't know about the men." (SOUNDBITE) (English) MICHAEL, TOURIST FROM DENMARK SAYING: "Over-representing the male population, above average, I think -- I hope! Because otherwise you're not going!" (turns to Tina and both laugh)
- Embargoed: 30th April 2006 13:00
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- Topics: Sports,Travel / Tourism
- Reuters ID: LVACDL2NU8314YD5SEMOHAT21SFZ
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- Story Text: For women bored at the thought of this summer's World Cup soccer finals in Germany, neighbouring Switzerland is offering an alternative packed with beefcake.
A cow-milking 'Mr. Switzerland' and other handsome men are featured in a new advertising campaign seeking to entice soccer widows to leave their sports-obsessed men behind.
"Dear girls," starts the television spot, to run in France, Germany and Switzerland beginning in May.
"Why not escape this summer's World Cup to a country where men spend less time on football, and more time on you?," the advertisement asks over images of a strapping farmhand, a sexy train conductor, a fit mountain climber, a dapper ferryman and a brawny lumberjack.
It ends with Renzo Blumenthal, Mr. Switzerland 2005, milking and then leaning up against a cow.
The clip -- also on www.myswitzerland.com -- is meant to lure women to Switzerland during the tournament that starts on June 9, Swiss Tourism spokeswoman Veronique Kanel said.
"It was kind of a funny way to attract people, and of course mostly women, who are not interested in football to come to Switzerland while the men are watching the World Cup on television," she said in a telephone interview.
Postcards of the featured men will also be distributed.
In Germany, women of different ages had only positive things to say about the commercial and liked what they saw.
Tina from Denmark visiting Berlin, told Reuters Television "I think it's a funny commercial."
Her husband Michael agreed. He said he was not jealous of the looks of the men, which he judged as being "above average", because he was only interested in the football.
Christina, a tourist from Hamburg who is looking forward to the 2006 FIFA World Cup, said "the advertisement is definitely appealing to me."
"You ask yourself what's going to happen next although it's obvious it has something to do with football. These days everything has something to do with football."
Her friend Kathrin, also a football fan, might "some other time go to Switzerland -- but not this summer."
Margrit Butzke said of the advertisement: "it doesn't make me want to go to Switzerland," Butzke said, who visited there before, "although I don't mind looking at (the men in the commercial), don't get me wrong." - Copyright Holder: REUTERS
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