ISRAEL: ISRAELI ADVERTISING AGENCY GIVES CLENTS CALENDAR FEATURING NAKED EMPLOYEES

Record ID: 860682

  • Title: ISRAEL: ISRAELI ADVERTISING AGENCY GIVES CLENTS CALENDAR FEATURING NAKED EMPLOYEES
  • Date: 17th December 2003
  • Summary: IGAL ARMONI, MANAGING DIRECTOR OF ARMONI BATES AD AGENCY SPEAKING AUDIO "My wife likes it, my children like it, everybody likes it. That's me. That's the agency. That's me." MCU (English) ARMONI SAYING "This year the idea came to us to make a nude calendar as we call it, in which everyone of our employees, not all of them but at least 12 of them are photographed hiding behind some equipment which they work with us. Like the girl from the computers hides behind a mouse and a keyboard. The copywriter behind typing machine etc, etc."
  • Embargoed: 1st January 2004 12:00
  • Keywords:
  • Location: TEL AVIV, ISRAEL
  • City:
  • Country: Israel
  • Topics: Arts,Quirky,Light / Amusing / Unusual / Quirky
  • Reuters ID: LVA4XD29BG5BZRVDTKBATAEO5D4S
  • Aspect Ratio:
  • Story Text: End year gift with a difference. Ad agency gives clients calendar featuring employees, naked.
    It may not be the ultimate year-end chic but one Israeli advertising agency's year-end present to clients is proving extremely popular.
    The present is a calendar that features the employees of the Armoni Bates advertising agency as naked.
    To safeguard their modesty the employees are shown hiding behind the instrument of their trade: the computer expert is masked by a keyboard and two computer mice, the managing director is holding his briefcase and a tie in just the right place.
    Managing Director Igal Armoni said his company gives a calendar with a different theme to its clients every year.
    For 2004, he thought of preparing a nude calendar and then floated the idea among the employees to see if they wanted to feature in it.
    Armoni said a large part of the 25 strong staff jumped at the idea, more than enough to fill the 12 pages of the calendar.
    The calendar was shot at the start of this month in a Tel Aviv studio and it will be distributed to clients in the coming days.
    Ron Potrano, a client services director who features in the calendar, said it showed that his agency knew how to poke fun at itself.
    "I haven't been photographed in this position until now and I don't plan on doing so again. But for the time being this is a work in progress," he said.
    Orly Quastler, who also works in the agency, and is now known as Miss January, said she was very pleased to be in the calendar. But she added: 'my mother doesn't know. She will kill me if she knows.'
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