- Title: Carla Fendi, creator of Italian fashion house, dies at 79
- Date: 20th June 2017
- Summary: MILAN, ITALY (FILE) (ORIGINALLY 4:3) (REUTERS) CARLA FENDI WALKING INTO FASHION SHOW
- Embargoed: 4th July 2017 10:30
- Keywords: Carla Fendi death fashion fashion house Trevi fountain
- Location: MILAN AND ROME, ITALY
- City: MILAN AND ROME, ITALY
- Country: Italy
- Topics: Arts / Culture / Entertainment,Fashion,Human Interest / Brights / Odd News,Sport
- Reuters ID: LVA0036M316XL
- Aspect Ratio: 16:9
- Story Text:EDIT CONTAINS CONVERTED 4:3 MATERIAL
Carla Fendi, one of the five sisters who transformed their parents' small leather workshop into an international luxury fashion powerhouse, has died at the age of 79, the family said on Tuesday (June 20).
Fendi, who died late on Monday (June 19) and was the fourth of the sisters, was the public face of the company famous for its line of colourful "baguette" bags that cost thousands of dollars.
While other members of the family were the creative forces, Carla concentrated on promoting the company brand, whose logo of two F's, one of them upside down and backwards, became an internationally recognised symbol for luxury.
The five sisters were born between 1931 and 1940 and as children they played among the leather shreds on the shop floor and slept amid the handbags.
The company received a big boost from the creative collaboration of Karl Lagerfeld, who helped in the design of clothes, furs, and accessories.
In her later years Carla Fendi became a well-known patron of the arts. Deeply committed to Rome and its culture, her foundation financed the restoration of the city's famous Trevi Fountain.
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