AUSTRALIA: SPORTS GIANT NIKE STEP IN TO REPLACE REEBOK AS A SPONSOR FOR THE 2000 SYDNEY OLYMPIC GAMES

Record ID: 983563

  • Title: AUSTRALIA: SPORTS GIANT NIKE STEP IN TO REPLACE REEBOK AS A SPONSOR FOR THE 2000 SYDNEY OLYMPIC GAMES
  • Date: 13th December 1999
  • Summary: SYDNEY, AUSTRALIA (DECEMBER 13, 1999) (TEN NET - NO ACCESS AUSTRALIA) 1. WIDE OF PRESS CONFERENCE 2. (SOUNDBITE) (English) MICHAEL KNIGHT, AUSTRALIA'S OLYMPICS MINISTER, SAYING: "We've got some terrific news in a very short period of time. The IOC (International Olympic Committee) and SOCOG and Nike have come to an arrangement to get Nike to fill the void created by Reebok last week." "We've got four terrific advantages come out of that. Firstly SOCOG has an internationally renowned sponsor. Secondly the Olympics teams will be outfitted with world class sports clothes. Thirdly the Australian paralympic team will also be fitted with world class apparel. Fourthly... you'll know we are now now spared the threat." "We also talked about the silliness of Reebok. They thought they could make a split between SOCOG and the Australian Olympic Committee... that was silly that was not the case." "We probably set a world record, certainly Olympic record, for negotiations for new sponsorship. The last part of that being Nike's willingness and enthusiasm." 3. (SOUNDBITE) (English) MEL SUTTON, NIKE AUSTRALIA MANAGING DIRECTOR, SAYING: "This morning someone asked me how do I feel about the sponsorship and when I thought about it... this makes it very special as this is going to be the key piece of history, not only for me but the team here in Australia. We are very, very excited and incredibly proud, to sponsor the Olympic team and the paralympic team." 4. VARIOUS OF PRESS CONFERENCE HANDOUT - NO ACCESS AUSTRALIA 5. NIKE COMMERCIAL FEATURING AUSTRALIAN 400 METRE RUNNER CATHY FREEMAN Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 27th December 1999 12:00
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  • Location: SYDNEY, AUSTRALIA
  • Country: Australia
  • Reuters ID: LVA33AVUUXHV48F56SY8IM9VZWFT
  • Story Text:
  • Copyright Holder: REUTERS - SOURCE TO BE VERIFIED
  • Copyright Notice: (c) Copyright Thomson Reuters 2014. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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