TAIWAN: JAPANESE CARTOON CHARACTER "HELLO KITTY" BECOMES A HUGE HIT IN TAIWAN.

Record ID: 990053

  • Title: TAIWAN: JAPANESE CARTOON CHARACTER "HELLO KITTY" BECOMES A HUGE HIT IN TAIWAN.
  • Date: 7th February 1999
  • Summary: TAIPEI, TAIWAN (RECENT) (RTV - ACCESS ALL) 1. MV: CHIEN SHU-YIN, 37-YEAR-OLD MOTHER OF TWO DAUGHTERS IN 'HELLO KITTY' COAT RETURNING HOME 0.11 2. CU: 'HELLO KITTY' SIGN ON THE DOOR 0.15 3. MCU: CHIEN WALKING TO KITCHEN THROUGH 'HELLO KITTY' CURTAINS 0.26 4. CU: VARIOUS SHOTS OF 'HELLO KITTY' APPLIANCES (2 SHOTS) 0.36 5. MCU/GV: CHIEN CHOPPING APPLE WITH 'HELLO KITTY' KNIFE AND PLATE, AND SERVING IT TO HER GUESTS (2 SHOTS) 0.56 6. CU/ZOOM/MV: GIRLS IN 'HELLO KITTY' SLIPPERS 1.07 7. TV/PAN: CHIEN WALKING INTO ROOM WITH ALL HER COLLECTION OF 'HELLO KITTY' PRODUCTS 1.14 8. ECU/CU: "HELLO KITTY" CLOCK AND DETAIL (2 SHOTS) 1.29 9. GV/CU: VARIOUS SHOTS OF CHIEN'S COLLECTION OF 'HELLO KITTY' PRODUCTS (2 SHOTS) 1.36 10. CU: (SOUNDBITE) (Mandarin) CHIEN SHU-YIN, 'HELLO KITTY' FAN "I really don't know why I like 'Hello Kitty'. I have been collecting its products for a long time. It brings a lot of joy to my life and my children as well. I would say my family cannot live without it." 2.02 11. GV/TILT/CU: VARIOUS SHOTS OF TOILET WITH ALL 'HELLO KITTY' PRODUCTS (3 SHOTS) 2.16 12. GV: YUMI LIANG, PUBLIC RELATION MANAGER OF SANRIO CO TAIWAN IN TOY SHOP 2.24 13. CU: (SOUNDBITE) (Mandarin) YUMI LIANG, PUBLIC RELATION MANAGER OF SANRIO CO TAIWAN "She ('Hello Kitty') is like our friend or a neighbourhood girl. You won't think of her as only a cartoon figure. Perhaps she becomes part of your life or spirit." 2.41 15. TV/MV/SV/CU: 'HELLO KITTY' PRODUCTS IN TOY SHOP/ CUSTOMERS LOOKING AT VARIOUS PRODUCTS (8 SHOTS) 3.19 16. CU: (SOUNDBITE) (Mandarin) JOYCE LI, CUSTOMER IN 'HELLO KITTY' CHAIN STORE "She is very cute. I feel I can see the fantasy of my childhood as a little girl here, it is like a fairy tale (to have 'Hello Kitty' at home). Girls like to dream, she can fulfill our dreams." 3.40 17. CU/SV: VARIOUS SHOTS OF 'HELLO KITTY' PRODUCTS ON DISPLAY (2 SHOTS) 3.52 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 21st February 1999 12:00
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  • Location: TAIPEI, TAIWAN
  • Country: Taiwan
  • Reuters ID: LVABJVKM1MNTG1HGHSAUESAEKK9B
  • Story Text:
  • Copyright Holder: REUTERS - SOURCE TO BE VERIFIED
  • Copyright Notice: (c) Copyright Thomson Reuters 2014. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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