- Title: Air India unveils new logo in rebranding push under Tata Group
- Date: 11th August 2023
- Summary: NEW DELHI, INDIA (AUGUST 10, 2023) (ANI-No use India) VARIOUS OF COMPUTER RENDERING OF AIR INDIA AIRCRAFT FLYING WITH NEW LIVERY AND LOGO PLAYING ON SCREENS GUESTS SITTING AND TALKING VARIOUS OF COMPUTER RENDERING OF AIR INDIA PLANES FLYING WITH NEW LIVERY AND LOGO PLAYING ON SCREENS GUESTS SITTING VARIOUS OF AIR INDIA CHAIRPERSON NATARAJAN CHANDRASEKARAN AND MANAGING DIRECTOR, CHIEF EXECUTIVE OFFICER CAMPBELL WILSON HOLDING AIRCRAFT MODELS WITH REDESIGNED LOGO AND LIVERY GUESTS SITTING (SOUNDBITE) (English) CHAIRPERSON, AIR INDIA, NATARAJAN CHANDRASEKARAN, SAYING: "Because the new Air India, the vision we have for the airline is also in the backdrop of a new resurgent India… where the aspirations of everyone…is limitless." GUESTS APPLAUDING WILSON WALKING TOWARDS STAGE/ SPEAKING GUESTS SITTING/ CLICKING PHOTOGRAPHS (SOUNDBITE) (English) MANAGING DIRECTOR AND CHIEF EXECUTIVE OFFICER, AIR INDIA, CAMPBELL WILSON, SAYING: "As we move into international markets and beyond the Indian diaspora, the understanding of the Maharaja is not quite so clear. And it is not quite understood to stand for service and humility and Indian warmth and hospitality in the same way. So, we wanted to take the essence of the Maharaja, the warmth, for hospitality, the service ethic and distill it down not just into the way that we behave, which is going to be obviously part of our DNA, but also in the way that we use it to carry forward some of Air India's legacy in a classy and elevated way." NEW DELHI, INDIA (FILE - JANUARY 27, 2022) (ANI- No use India) VARIOUS OF AIR INDIA AIRCRAFT MOVING ON RUNWAY
- Embargoed: 25th August 2023 07:37
- Keywords: Air India Indian New Delhi Tata group airline. Brand airliner airways aviation business commerce flight rebranding
- Location: NEW DELHI, INDIA
- City: NEW DELHI, INDIA
- Country: India
- Topics: Asia / Pacific,Company News Markets,Economic Events
- Reuters ID: LVA001INWC5SF
- Aspect Ratio: 16:9
- Story Text: Tata Group on Thursday (August 10) unveiled a new logo, branding and plane livery for Air India as part of a multi-million dollar transformation of the former state-run carrier.
The airline's new logo includes a design with golden, red and purple colours, and will replace the old logo of a red swan with orange spokes.
The rebranding by Tata, which comes after years of under-investment under government control, will not completely do away with the iconic mascot of a cheerful Maharaja in a red turban and with an outsized moustache.
It would stay on in some elements of the design, but would not be as prominent, CEO Campbell Wilson said, adding that all of the airline's widebody planes will be refurbished with the new livery by 2025.
Since taking control in 2022, Tata has spent millions of dollars to update Air India's old planes, while also placing an order for hundreds of new jets.
It has also upgraded many of its paper-based systems and streamlined operations to better compete with domestic rival IndiGo and global airlines like Emirates.
Over the past year, Air India has expanded its network and flights to several new domestic and international destinations, but it still faces challenges in operating a seamless and timely schedule of flights. - Copyright Holder: ANI (India)
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