JAPAN: Award winning jewellery from de Beers diamond international awards showin off a National Science Museum in Tokyo

Record ID: 205593

  • Title: JAPAN: Award winning jewellery from de Beers diamond international awards showin off a National Science Museum in Tokyo
  • Date: 2nd October 2000
  • Summary: TOKYO, JAPAN (OCTOBER 2, 2000) (REUTERS) (NIGHT SHOTS) SLV: EXTERIOR OF JAPAN NATIONAL SCIENCE MUSEUM LIT UP FOR DIAMOND SHOW WOMAN WALKING INTO MUSEUM ENTRANCE DINOSAUR BEHIND SCREEN AND CATWALK MODEL CARRYING DOLL WEARING A WHITE GOLD NECKLACE WITH 22,000 DIAMONDS SCU: JAPANESE ACTRESS UNO KANDA WITH WHITE GOLD MASK SET WITH 450 DIAMONDS MODEL WEARING PLATINUM CONE WITH 288 DIAMONDS ON BREAST MODEL WITH WHITE AND PINK GOLD STRAND NECKLACE WITH 403 DIAMONDS MODEL WITH NECKLACE WALKING TO STAGE BEHIND SCREEN MALE MODEL WEARING SINUOUS WHITE GOLD NECKLACE WITH 196.56 CARATS OF DIAMONDS SCREEN WITH SHADOW OF DINOSAURS YUUKI AMAMI, ACTRESS, WITH "VIRTUAL EROS", A WHITE GOLD MASK SET WITH 219 DIAMONDS (2 SHOTS) SUMO WRESTLER MUSASHIMARU WEARING AN EARRING CLOSE UP OF EARRING PULL OUT TO (SOUNDBITE) (English) MUSASHIMARU SAYING: "The catwalk? It was kinda nervous walking out there, nervous"
  • Embargoed: 17th October 2000 13:00
  • Keywords:
  • Location: TOKYO, JAPAN
  • Country: Japan
  • Topics: Business,Arts,Industry
  • Reuters ID: LVA6PEW2L5TP5FE4UKKWHVNNK8KR
  • Story Text: Actresses and a sumo wrestler have shown off 2,000
    carats of diamonds at Japan's National Science Museum.



    Who said diamonds are a girl's best friend?
    At this show held in Tokyo on Monday (October 2) male
    models and a sumo wrestler, along with Japanese actresses,
    wore a total 2,000 carats of diamonds and sashayed down a
    catwalk set up against a backdrop of dinosaurs.

    The diamond show, held at the National Science Museum,
    featured award winning jewellery of this year's De Beers
    Diamond International Awards, dubbed the "Oscar Awards" of the
    jewellery industry.

    Twenty-nine necklaces, bracelets, earrings and even
    masks encrusted with scintillating diamonds were displayed at
    the show by models both young and old.

    The models were dressed in street fashion, chains and
    other accessories made by Chrome Hearts, a Los Angeles-based
    brand which specialises in handmade leather clothes.

    Hawaii-born sumo wrestler Musashimaru, however, wore a
    pink kimono and a large earring with 86 diamonds embedded in
    it.

    "The catwalk? It was kinda nervous walking out there,
    nervous," he said after being asked after the show what it
    felt like to be a model.

    The award winning jewellery was designed by designers
    from 16 different countries, including Japan, which enjoys the
    highest number of winning entries.

    David Endicott, marketing director of De Beers, Japan
    said he hoped that by seeing the show and the diverse use of
    the jewellery, people would be encouraged to wear diamonds
    more often.

    "Japanese people particularly watch a lot of western
    trends in fashions and so on and the fashion house we have
    here is from Los Angeles," said Endicott. "We thought it would
    be very contemporary, very modern, that is what diamonds are
    all about and more and more young people are buying diamonds
    because of it, because they can wear it with funky fashions,
    if you like, as well as evening wear and as well as in the
    office. It is that kind of feeling we wanted to get across,"
    he said.
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