Bolivia's 'Electropreste' electronic-Andean music fusion grows in popularity

Record ID: 1113849

  • Title: Bolivia's 'Electropreste' electronic-Andean music fusion grows in popularity
  • Date: 23rd April 2018
  • Summary: EL ALTO, BOLIVIA (APRIL 21, 2018) (REUTERS) GENERAL OF "EMPERATRIZ" (EMPRESS) VENUE, KNOWN AS A "CHOLET" WHERE DANCE PARTY IS BEING HELD, WITH ANDEAN SCULPTURES BY ARTIST GASTON UGALDE VARIOUS OF WOMAN DRESSED AS BOLIVIA'S INDIGENOUS CHOLITA, WEARING SPARKLY DRESS SCULPTURES HANGING FROM CEILING, WITH FIRST NAME OF DJ, IVA ALVESTEGUI, SEEN ON SCREEN ON STAGE PAN DOWN OF CH
  • Embargoed: 7th May 2018 21:22
  • Keywords: Electropreste dance music El Alto Bolivia Andean culture
  • Location: EL ALTO, BOLIVIA
  • City: EL ALTO, BOLIVIA
  • Country: Bolivia
  • Topics: Arts / Culture / Entertainment
  • Reuters ID: LVA0018CNITDV
  • Aspect Ratio: 16:9
  • Story Text: Dance parties featuring folkloric Bolivian music drawing on Andean roots combined with electronic music are growing in popularity in the landlocked South American country. The latest craze was palpable during the latest "Electropreste" party held at an elegant venue known as a "cholet" in Bolivia's second city of El Alto.
    The "cholet" is a multi-story building featuring decoration and architecture inspired by Andean culture. The cholets are the most expressive sample of wealth accumulated by Aymara bourgeoisie who have always been rich, but since the presidency of indigenous Evo Morales began in 2006 have become even richer and are not afraid to show it. Cholets are now popular venues to hold birthday parties, weddings and traditional celebrations.
    Electropreste seeks to fuse the modern with the traditional, featuring traditional clothes and imagery with modern parties.
    Woman dressed as Bolivia's indigenous cholitas, wearing sparkly dresses, welcome the party-goers at the sumptuous surroundings to set the mood.
    Bolivian DJ Iva Alvestegui played a set which made people dance to the beat of electrohouse and electrocumbia music.
    The party was held in a hall of the "cholet" named "Emperatriz" (Empress), and owned by Cinthia Calincha, a cholita clothes designer who comes from a family of fabric merchants who inherited the 7-story building she also lives in.
    The room vibrated as Calincha made her entrance, throwing confetti and false money from a throne.
    Calincha said she was delighted people from all social classes were mixing together and enjoying a range of traditional Bolivian drinks and food as they partied.
  • Copyright Holder: REUTERS
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