Nike shares hit as Kaepernick ad spurs boycott

Record ID: 1354771

  • Title: Nike shares hit as Kaepernick ad spurs boycott
  • Date: 4th September 2018
  • Summary: MONTCLAIR, NEW JERSEY, UNITED STATES (SEPTEMBER 4, 2018) (REUTERS VIA SKYPE) (SOUNDBITE) (English) TRUETRAE.COM, SMART SHOPPING EXPERT, TRAE BODGE, SAYING: "Well, it's already been very controversial for them. People are filming videos of them burning their Nike gear. And I'm certain that Nike thought this through long and hard before they partnered with Colin. So, I'm sur
  • Embargoed: 18th September 2018 21:21
  • Keywords: 30th anniversary quarterback Colin Kaepernick kneel during the national anthem Nike " NFL player protest against racism boycott of the sportswear giant face of the ocmpany "Just Do It
  • Location: NEW YORK + BUFFALO, NEW YORK, AND SANTA CLARA, CALIFORNIA, AND MONTCLAIR, NEW JERSEY, UNITED STATES / INTERNET
  • City: NEW YORK + BUFFALO, NEW YORK, AND SANTA CLARA, CALIFORNIA, AND MONTCLAIR, NEW JERSEY, UNITED STATES / INTERNET
  • Country: USA
  • Topics: Company News Markets,Economic Events
  • Reuters ID: LVA0088W7PZ0T
  • Aspect Ratio: 16:9
  • Story Text: Shares of Nike fell 3 percent on Tuesday (September 4), as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.
    Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan, along with the quote: "Believe in something. Even if it means sacrificing everything."
    Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. Eastern Time, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2018. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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