Nike shares hit as Kaepernick ad spurs boycott

Record ID: 1354775

  • Title: Nike shares hit as Kaepernick ad spurs boycott
  • Date: 4th September 2018
  • Summary: NEW YORK, NEW YORK, UNITED STATES (SEPTEMBER 4, 2018) (REUTERS) (SOUNDBITE) (English) MARY EPNER ANALYSIS CEO, MARY EPNER, SAYING: "I think that, again, you will have the extremes. It's a polarizing topic, and Kaepernick is a polarizing character. So, I think, for the short term, we will see business go up and business go down. But, again, I think it will level off in the
  • Embargoed: 18th September 2018 21:21
  • Keywords: 30th anniversary quarterback Colin Kaepernick kneel during the national anthem Nike " NFL player protest against racism boycott of the sportswear giant face of the ocmpany "Just Do It
  • Location: NEW YORK + BUFFALO, NEW YORK, AND SANTA CLARA, CALIFORNIA, AND MONTCLAIR, NEW JERSEY, UNITED STATES / INTERNET
  • City: NEW YORK + BUFFALO, NEW YORK, AND SANTA CLARA, CALIFORNIA, AND MONTCLAIR, NEW JERSEY, UNITED STATES / INTERNET
  • Country: USA
  • Topics: Company News Markets,Economic Events
  • Reuters ID: LVA0048W7PZ0T
  • Aspect Ratio: 16:9
  • Story Text: Shares of Nike fell 3 percent on Tuesday (September 4), as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.
    Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan, along with the quote: "Believe in something. Even if it means sacrificing everything."
    Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. Eastern Time, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2018. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
Register