- Title: INDIA: Trendy lightweight jewellery on display in Chennai city
- Date: 8th January 2010
- Summary: CHENNAI, TAMIL NADU, INDIA (JANUARY 07, 2010) (ANI) (*** FALSH PHOTOGRAPHY ***) MODELS DISPLAYING JEWELLERY CLOSE-UP OF JEWELLERY GEMS STUDDED NECKLACE (SOUNDBITE) (English) YOGESH SHAH, A MEMBER OF THE MADRAS JEWELLERS AND DIAMOND MERCHANTS ASSOCIATION, SAYING: "For this fare, we have made many dainty products including the gold which can be in 10 grams now is in thr
- Embargoed: 23rd January 2010 15:13
- Keywords:
- Location: India
- Country: India
- Topics: Arts / Culture / Entertainment,Light / Amusing / Unusual / Quirky
- Reuters ID: LVAB191ENUUTFUJJF57YASXAJ6QJ
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- Story Text: With gold prices skyrocketing, designers showcased trendy lightweight jewellery in India's southern Chennai city on Thursday (January 07) to lure customers.
Besides expensive varieties, there are ornaments made in gold of less weight to bring them within reach.
"For this fare, we have made many dainty products including the gold which can be in 10 grams now is in three grams. Now easily you can tap your pocket for that. Formerly, it was 10 gram now it is three gram," said Yogesh Shah, a member of the Madras Jewellers and Diamond Merchants Association, in Chennai.
The lightweight jewellery is gaining ground with innovative designs.
"As the gold prices going up. There are three things happening. People are coming up with innovative designs. So there is lightweight jewellery coming up from Kolkata and Kerala specially. That is why there are six people from Kolkata coming into Chennai market," said Kranti Nagvekar, gems and jewellery analyst.
The Madras Jewellers and Diamond Merchants Association conducted the show with models wearing the latest trendy ornaments.
Nearly 40 percent of Indian gold jewellery exports go to the United States. Other major markets for jewellery and diamonds are Hong Kong and Belgium. - Copyright Holder: ANI (India)
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