- Title: Sony revitalises smartphone franchise with movie-style screens
- Date: 25th February 2019
- Summary: MUENSTER, GERMANY (FILE - NOVEMBER 6, 2018) (REUTERS POOL) VARIOUS OF THEN 94-YEAR-OLD WAR CRIMES SUSPECT BEING BROUGHT INTO COURTROOM IN WHEELCHAIR FOR START OF TRIAL AGAINST HIM, HIS FACE PIXELATED HAT AND PLASTIC CUP ON TABLE VARIOUS OF SUSPECT AUDIENCE IN COURTROOM / SUSPECT JUDGES ARRIVING PEOPLE OUTSIDE COURTROOM COURT OFFICIAL CHECKING PERSON AT ENTRANCE BEN COHEN,
- Embargoed: 11th March 2019 09:47
- Keywords: Spain technology 5G tech trade fair Xperia 1 Sony mobile phones Mobile World Congress Sony Bravia TV technology 21:9 ratio screens
- Location: BARCELONA, SPAIN
- City: BARCELONA, SPAIN
- Country: Spain
- Topics: Company News Markets,Economic Events
- Reuters ID: LVA005A32X5JB
- Aspect Ratio: 16:9
- Story Text: Japan's Sony, which has fallen way behind its South Korean and Chinese rivals in the smartphone sales race, aims to capitalise on its movie pedigree with new devices featuring 21:9 ratio screens, the dimensions used to film blockbusters.
The company announced a new flagship Xperia 1 handset at the Mobile World Congress in Barcelona on Monday (February 25), which has an HDR OLED screen, optimised using Sony's Bravia TV technology. It also has the ability to take photos and record 4K video in a 21:9 ratio.
Mitsuya Kishida, president of Sony Mobile Communications, said Sony had a rich heritage of meeting the technological demands of professional filmmakers in both sound and vision.
"Xperia 1 is packed with Sony's award winning Bravia TV technologies and a newly developed processor X1 for mobile. This offers advanced colour accuracy and unbeatable contrast for the most true to live picture quality imaginable for viewing every type of content in immersive 21:9," Kishida said at the Congress.
The company has also brought the 21:9 screen ration to two mid-range smartphones: the Xperia 10 and Xperia 10 plus.
(Production: Miguel Pereira, Silvio Castellanos, Hanna Rantala) - Copyright Holder: REUTERS
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