- Title: At $437,500, Nike running shoes smash auction record for sneakers
- Date: 23rd July 2019
- Summary: NEW YORK, NEW YORK, UNITED STATES (RECENT - JULY 11, 2019) (REUTERS) VARIOUS OF WAFFLE IRON AND NIKE 'MOON SHOES' (SOUNDBITE) (English) NOAH WUNSCH, SOTHEBY'S GLOBAL HEAD OF ECOMMERCE, SAYING: "These were handmade by Bill Bowerman. Bill Bowerman, for those who don't know, is one of the co-founders of Nike. He was the Oregon State track coach and he was making these sneakers with a waffle iron literally. The tread on the soul is from a waffle iron that he handmade." 'MOON SHOES' VARIOUS OF OTHER SNEAKERS IN DISPLAY CASE - SOTHEBY'S SOLD 99 PAIRS THAT WERE ORIGINALLY UP FOR AUCTION IN A PRIVATE SALE
- Embargoed: 6th August 2019 22:05
- Keywords: sneakers auction shoes Nike record Sotheby's
- Location: NEW YORK, NEW YORK, UNITED STATES
- City: NEW YORK, NEW YORK, UNITED STATES
- Country: USA
- Topics: Arts / Culture / Entertainment
- Reuters ID: LVA001AP02XY1
- Aspect Ratio: 16:9
- Story Text: A pair of 1972 running shoes, one of the first pairs made by Nike Inc., sold for $437,500 on Tuesday (July 23), shattering the record for a pair of sneakers at public auction.
The so-called Nike "Moon Shoe," designed by Nike co-founder and track coach Bill Bowerman for runners at the 1972 Olympics trials, was the top lot in the first-ever auction dedicated to sneakers at Sotheby's auction house in New York.
Sotheby's said the price was a world auction record for a pair of sneakers. The buyer was Canadian investor and car collector Miles Nadal, who had previously paid $850,000 for 99 other pairs of rare or limited collection sneakers offered by Sotheby's.
The highest previous price fetched at public auction for sneakers was $190,373 in California in 2017 for a pair of signed Converse shoes said to have been worn by Michael Jordan in the 1984 Olympic basketball final, Sotheby's said.
Sotheby's, better known for selling art works fetching tens of millions of dollars, teamed up with streetwear marketplace Stadium Goods to auction 100 pairs of the rarest sneakers ever produced in a venture that reflects their fast-growing status as collectibles.
The handmade "Moon Shoe," with a waffle sole pattern, was one of only 12 pairs ever made and the pair that were auctioned on Tuesday are the only ones known to exist in an unworn condition, Sotheby's said.
Nadal, the founder of investment firm Peerage Capital, said in a statement he was thrilled at his purchase, calling the "Moon Shoe" a "true historical artifact in sports history and pop culture."
Nadal's haul included 2011 and 2016 versions of the "Back to the Future Part II" limited-edition shoes by Nike that were inspired by the 1989 film starring Michael J. Fox, and limited-edition sneakers produced by Adidas, Air Jordan and rapper Kanye West's Yeezy collection.
(Production: Angela Moore, Jane Ross) - Copyright Holder: REUTERS
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