- Title: Beatles fans: immersive Sgt Pepper experience "incredible"
- Date: 19th December 2019
- Summary: LONDON, ENGLAND, UNITED KINGDOM (FILE - AUGUST 8, 2019) (REUTERS) VARIOUS OF FANS ON ZEBRA CROSSING OUTSIDE ABBEY ROAD STUDIOS FOR 50TH ANNIVERSARY OF "ABBEY ROAD" ALBUM
- Embargoed: 2nd January 2020 15:54
- Keywords: Abbey Road Dolby Dolby Atmos Giles Martin Liverpool Sgt Pepper The Beatles album experience immersive record remix
- Location: LIVERPOOL AND LONDON, ENGLAND, UNITED KINGDOM / VARIOUS FILMING LOCATIONS
- City: LIVERPOOL AND LONDON, ENGLAND, UNITED KINGDOM / VARIOUS FILMING LOCATIONS
- Country: United Kingdom
- Topics: Arts / Culture / Entertainment,Music
- Reuters ID: LVA002BAN7PLL
- Aspect Ratio: 16:9
- Story Text:It's wonderful to be here, it's certainly a thrill: Beatles fans described an immersive Sgt Pepper's listening experience as "incredible" on Thursday (December 19).
Tickets for the sessions sold out in mere minutes when launched, despite the lack of visual stimulus - fans are simply led into a darkened room to hear the classic record presented on an immersive Dolby Atmos speaker system. After being seated, the lights go down and the album begins.
"It's as if the sound's flying round your head and it hits you in the chest," fan Gary McQueen from nearby Formby said.
The version played out to create the "3-D" sound is the 2017 remix of Sgt. Pepper's Lonely Heart's Club band by Giles Martin, son of Beatles producer George Martin.
"You kind of switch off and you engage, a bit like reading a book. You engage a different part of your brain. And I think Sgt Pepper, more than any other album, engaged more of your brain because there's so much visual, visual content in what you hear," Giles told Reuters on Tuesday on the immersive listening experience.
The production is free for those who secure a ticket and is set to run until January 9, 2020.
(Production: Gerry Mey, Phil Noble, Tara Oakes) - Copyright Holder: FILE REUTERS (CAN SELL)
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