- Title: SoftBank's Zozo launches skin tone measuring glasses
- Date: 29th January 2021
- Summary: VARIOUS OF STAFF MEMBER WEARING ZOZOGLASS AND HOLDING UP SMARTPHONE TO SCAN HER FACE WITH APP FOR DEMONSTRATION ZOZO STAFF MEMBER LOOKING ON SMARTPHONE SCREEN SHOWING STAFF MEMBER'S FACE SCREEN ON SMART PHONE SHOWING STAFF MEMBER'S FACE BEING SCANNED ZOZO STAFF MEMBER SCANNING HER FACE WITH SMARTPHONE SMARTPHONE SCREEN SHOWING RESULTS OF WITH TEXT READING (English): "YOUR
- Embargoed: 12th February 2021 05:50
- Keywords: SoftBank Zozo cosmetics e-commerce fashion tech skin tone
- Location: TOKYO, UNKNOWN LOCATION, JAPAN
- City: TOKYO, UNKNOWN LOCATION, JAPAN
- Country: Japan
- Topics: Asia / Pacific,Information Technologies / Computer Sciences,Science
- Reuters ID: LVA001DX98ZV1
- Aspect Ratio: 16:9
- Story Text: Online fashion retailer Zozo Inc on Friday (January 29) launched skin tone measuring glasses for ordering cosmetics online in the latest fashion tech from the company as it expands beyond apparel.
"Zozoglass", a pair of glasses covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on its Zozotown site.
"Traditionally in Japan you'd go to a large department store, you go to the counter and then you actually try stuff on. We're trying to replicate that through technology and give the consumer confidence to buy online," said Zozo's chief operating officer Masahiro Ito.
"Zozoglass," which is available for preorder on Friday before shipping in March, will be limited to foundation initially before expansion to other product lines. Augmented reality functionality will be also added to the online retailer's app to allow consumers to see how the make-up will look.
Fashion tech is being eyed by online retailers, which have been boosted by shopping at home during the COVID-19 pandemic, as reducing hurdles for wary consumers.
Zozo, part of SoftBank's internet business Z Holdings Corp, has shipped 1.3 million units of its "Zozomat", which is used to measure feet for sizing recommendations. The company plans to launch a successor to the body-measuring "Zozosuit" this year which it says has fixed the flaws of earlier iterations.
(Production: Akira Tomoshige, Irene Wang) - Copyright Holder: REUTERS
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