- Title: 'Ava' bracelet helps couples get pregnant by tracking ovulation
- Date: 6th January 2017
- Summary: VARIOUS OF VON BIDDER LOOKING AT PHONE WITH 'AVA' APPLICATION ON HER PHONE
- Embargoed: 21st January 2017 07:18
- Keywords: Ava fertility CES ovulation
- Location: LAS VEGAS, NEVADA, UNITED STATES/UNIDENTIFIED FILM LOCATIONS
- City: LAS VEGAS, NEVADA, UNITED STATES/UNIDENTIFIED FILM LOCATIONS
- Country: USA
- Topics: Science
- Reuters ID: LVA0025XXYJIZ
- Aspect Ratio: 16:9
- Story Text: Women who turn to the internet and mobile apps to sort out the best time of the month to try getting pregnant may receive bad advice as most apps and websites rely on data to be imputed by the user which can be inaccurate.
But 'Ava,' a fertility tracking bracelet created by Swiss company Ava Science, Inc., makes knowing when to have sex in order to get pregnant easy.
"If you are right now trying to get pregnant you will have to pee on sticks ten times a month, have to take your temperature every morning, it's messy and it's annoying. Ava is really a 20th century method for doing that. So it is easier than any other method, it's more precise and it detects more fertile days," Ava Science Inc. President and Co-Founder Lea Von Bidder, explained at CES Las Vegas where she was showcasing her new device.
Typically, a woman with a standard 28-day menstrual cycle will ovulate around day 15, which would also be the last day of a six-day fertile window. And to know exactly when this window opens, Ava, which is non-invasive, uses physiological parameters such as heart rate and body temperature.
"It doesn't actually sneak into your body. It's a non-invasive bracelet that you just wear during the night, it tracks different physiological parameters, so just temperature, such as pulse rate, HRV [Heart Rate Variability] and so many others that correlate with the hormonal changes during your menstrual cycle," explained Von Bidder.
Being a small bracelet, Von Bidder says 'Ava' is comfortable and synchronizes to the users mobile phone to track ovulation.
"It's really super easy. So you wear Ava during the night, it's a bracelet. In the morning you sync it to your phone and you have all the information on your phone to tell you where you are in your cycle, it will tell you how fertile you are, insights such as sleep, stress and other things," said Von Bidder.
The results of 'Ava's first clinical trials in Switzerland showed that the device detected an average of 5.3 fertile days with almost 90 percent accuracy. Women have a total of a six-day fertile window.
'Ava' retails for approximately $200 in the United States.
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