- Title: Nail salon in Malaysia offers nail art based on Netflix's Squid Game
- Date: 15th October 2021
- Summary: KUALA LUMPUR, MALAYSIA (OCTOBER 14, 2021) (REUTERS) STAFF AND CUSTOMERS SEATED AT MANIQURE NAIL SALON / PLACARD AT SIDE READING (English): "SQUID GAME NAILS" PLACARD SHOWING NAIL DESIGNS FROM NETFLIX'S HIT SERIES "SQUID GAME" LIM PEI XIN (LEFT), MANICURIST AND CO-OWNER OF MANIQURE NAIL SALON, PAINTING CUSTOMER'S NAILS LIM PAINTING "SQUID GAME" DESIGN ON CUSTOMER'S NAIL LIM
- Embargoed: 29th October 2021 05:49
- Keywords: Malaysia Netflix South Korea Squid Game business fashion hit series manicure nail art record streaming service television series
- Location: KUALA LUMPUR, MALAYSIA
- City: KUALA LUMPUR, MALAYSIA
- Country: Malaysia
- Topics: Asia / Pacific,Arts/Culture/Entertainment,Television
- Reuters ID: LVA001EZ9PD8N
- Aspect Ratio: 16:9
- Story Text: EDITORS PLEASE NOTE: FOR THE TRAILER OF 'SQUID GAME' PLEASE LOOK FOR EDIT 4180-TELEVISION-SQUID GAME/TRAILER SENT ON SEPTEMBER 30
A manicure salon in Malaysia is selling painted and press-on nail designs based on Netflix's show "Squid Game", the latest small business to cash in on the soaring popularity of the South Korean hit series.
The Maniqure Nail Salon on the outskirts of Kuala Lumpur has designed a set of nails for each of the show's nine episodes. "Red Light, Green Light" features the killer giant animatronic doll from the first episode, while "Hell" includes a picture of the red-suited game officials and a pink ribboned coffin.
"(To draw) every fine line, we have to stop breathing," manicurist and co-owner Lim Pei Xin told Reuters on Thursday (October 14).
Chin Kwan How, co-owner of the Maniqure Nail Salon, said he was inspired to create designs based on the characters and concepts seen in the nine-part thriller that has captivated audiences worldwide. Demand for the press-on version of the themed nails had come from local and international buyers via the business' website, fuelling the business, he said.
"More and more people start to know what is press-on nails. If you don't want to come to (the) nail salon and you're worried of COVID-19 and you cannot go out, maybe you can measure your own nails, we ship the press-on nails to your doorstep," Chin said.
The dystopian drama, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38 million), has become a worldwide sensation for Netflix since its launch less than a month ago. "Squid Game" has officially become Netflix's biggest original series launch, notching up 111 million viewers in 27 days, the streaming service said on Wednesday (October 13).
(Production: Ebrahim Harris) - Copyright Holder: REUTERS
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