'Vkusno & tochka' - McDonald's restaurants reopen in Russia under new name

Record ID: 1676368

  • Title: 'Vkusno & tochka' - McDonald's restaurants reopen in Russia under new name
  • Date: 12th June 2022
  • Summary: MOSCOW, RUSSIA (JUNE 12, 2022) (REUTERS) OWNER OF NEW RUSSIAN MCDONALD'S REOPENING UNDER NAME OF "VKUSNO & TOCHKA" ALEXANDER GOVOR, CHIEF EXECUTIVE OF VKUSNO & TOCHKA, OLEG PAROEV, TAKING SEATS AT NEWS CONFERENCE MEDIA (SOUNDBITE) (Russian) CHIEF EXECUTIVE OF VKUSNO & TOCHKA, OLEG PAROYEV, SAYING: "Now I am glad to present our new name. It is "Vkusno & toch
  • Embargoed: 26th June 2022 09:49
  • Keywords: McDonald's Russia Ukraine name opening
  • Location: MOSCOW, RUSSIA
  • City: MOSCOW, RUSSIA
  • Country: Russia
  • Topics: Conflicts/War/Peace,Europe
  • Reuters ID: LVA001430112062022RP1
  • Aspect Ratio: 16:9
  • Story Text: McDonald's restaurants flung open their doors in Moscow once again on Sunday (June 12) under new Russian ownership and a new name: Vkusno & tochka, which translates as "Tasty and that's it".
    The new dawn for Russia's fast-food scene, after Russia began its "military operation in Ukraine in February, will initially see 15 rebranded restaurants open in and around the Russian capital after the U.S. fast-food king turned its back on the country.
    The reopening of the outlets, three decades after McDonald's first opened in Moscow in a symbolic thaw between East and West, could provide a test of how successfully Russia's economy can become more self-sufficient and withstand Western sanctions.
    Oleg Paroyev, chief executive of Vkusno & tochka, said the company was planning to reopen 200 of its restaurants in Russia by the end of June, and all 850 by the end of the summer.
    "Our goal is that our guests do not notice a difference either in quality or ambiance," Paroyev told a media conference in what was the first branch of McDonald's that opened in Soviet Moscow in 1990.
    The rebranded fast-food chain will keep its old McDonald's interior but will expunge any references to its old name, said Paroyev, who was appointed Russia McDonald's CEO in February, weeks before Moscow sent troops into Ukraine on February 24.
    Paroyev said the company would keep "affordable prices" but did not rule out that they would go up slightly in the near term.
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