- Title: Maruti Suzuki goes upmarket in India with new seven seater
- Date: 6th July 2023
- Summary: GURUGRAM, HARYANA, INDIA (JULY 5, 2023) (REUTERS) MARUTI SUZUKI’S PREMIUM UTILITY VEHICLES ‘INVICTO’ ARRIVING ON STAGE (MUTE) ‘INVICTO’ MOVING ONTO ROTATING PLATFORM (MUTE) VARIOUS OF ‘INVICTO’ ON ROTATING PLATFORM (MUTE) ‘INVICTO’ ON STAGE (MUTE) MARUTI SUZUKI CEO, HISASHI TAKEUCHI, AND SENIOR EXECUTIVE OFFICER OF MARKETING AND SALES, SHASHANK SRIVASTAVA
- Embargoed: 20th July 2023 03:30
- Keywords: Electric vehicles Gurugram Hisashi Takeuchi India Invicto Invicto launch Launch Maruti Suzuki Multi-purpose-vehicle Shashank Srivastava
- Location: GURUGRAM, HARYANA, INDIA
- City: GURUGRAM, HARYANA, INDIA
- Country: India
- Topics: Asia / Pacific,Company News Markets,Economic Events
- Reuters ID: LVA001487405072023RP1
- Aspect Ratio: 16:9
- Story Text:Maruti Suzuki, India's biggest automaker, is looking to break into the premium car segment with its new seven seater, as a growing number of buyers opt for bigger, feature-packed cars.
Maruti, known for small and compact cars that are mostly priced below 1 million rupees ($12,000), on Wednesday (July 5) launched the 'Invicto' seven seater with a hybrid powertrain starting from around 2.5 million rupees ($30,000).
The company aims to raise its brand image and enter a segment where it sees rapid growth as the purchasing power of Indian car buyers increases, chief executive Hisashi Takeuchi said at the launch.
Maruti, majority owned by Japan's Suzuki Motor, made its name as a mass market car brand offering affordable prices and low maintenance costs. When it comes to premium cars, or those typically priced above 2 million rupees ($24,000), buyers in India tend to turn to the likes of Toyota Motor or Volkswagen, say analysts.
(Production: Bushan Kumar, Sunil Kataria) - Copyright Holder: REUTERS
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