- Title: Indian content creators who faced Tiktok ban lend hope to US peers
- Date: 15th March 2024
- Summary: (SOUNDBITE) (English) ONLINE CONTENT CREATOR AND ACTOR, NITIGYA JOSHI, SAYING: "You know it affects a lot in your lifestyle. Nowadays you will see that our youth, our young aged, they are so much dependent on these platforms. For example, four years back Tik Tok was banned from India. So it was a very struggle (difficult) time for all our influencers because they all were dependent on this particular app for their payments and their daily lifestyle. The moment this app was banned, they suffered a lot, few of them were crying, we saw them. It took a lot of efforts again to put themselves in other social media platforms." CAMERAPERSON RECORDING VIDEO OF SOCIAL MEDIA INFLUENCER WHILE TAKING INTERVIEW INFLUENCER INTERVIEWING PEOPLE WALKING IN MARKET
- Embargoed: 29th March 2024 06:19
- Keywords: China Congress Connaught Place India Indian Instagra New Delhi TikTok TikToker USA analyst app application ban business content creator culture format generation government influencer platform reel short social media studio technology viral
- Location: NEW DELHI, INDIA
- City: NEW DELHI, INDIA
- Country: India
- Topics: Asia / Pacific,Government/Politics
- Reuters ID: LVA005K1AB87J
- Aspect Ratio: 16:9
- Story Text: Indian social media influencers and former TikTokers who were hit by a sudden ban on the Chinese owned app that wiped out their followers and dried out their earnings in one stroke, said on Thursday (March 14) their U.S. counterparts must hedge their bets by creating content on multiple social media platforms.
Sanjivani Sharma, a 24-year-old Indian social media influencer who started off as a 16-year-old school girl putting her music and dance videos on Tik Tok said the sudden ban of the app in India in 2020 left an emotional void alongside a financial one.
She added that most influencers like her were no longer keeping all their eggs in the same basket and now shared their posts on various social media platforms.
At the time of its ban, India was Tik Tok's biggest market globally with highest number of users.
The U.S. House of Representatives overwhelmingly passed a bill on Wednesday (March 13) that would give TikTok's Chinese owner ByteDance about six months to divest the U.S. assets of the short-video app, or face a ban, in the greatest threat to the app since the Trump administration.
The fate of TikTok, used by about 170 million Americans, has become a major issue in Washington where lawmakers have complained their offices have been flooded with calls from TikTok users who oppose the legislation.
(Production: Bhushan Kumar, Sunil Kataria, Vaishnavi Hajari) - Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2024. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None