Dr Dre and Snoop Dogg turn London drink launch into a starry party

Record ID: 1830636

  • Title: Dr Dre and Snoop Dogg turn London drink launch into a starry party
  • Date: 18th July 2024
  • Summary: LONDON, ENGLAND, UNITED KINGDOM (JULY 18, 2024) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** ENTREPRENEUR AND MUSIC PRODUCER JIMMY IOVINE AND WIFE, MODEL LIBERTY ROSS ARRIVING AT DR. DRE AND SNOOP DOGG "GIN & JUICE" UK LAUNCH EVENT VARIOUS OF IOVINE AND ROSS POSING FOR PHOTOS ROSS POSING FOR PHOTOS PHOTOGRAPHER ROSS, WEARING OVERSIZED T-SHIRT WITH TEXT ON BACK R
  • Embargoed: 2nd August 2024 00:35
  • Keywords: Dr Dre Dr Dre Snoop Dogg Dre Snoop drink Gin & Juice drink Gin and Juice Jimmy Iovine Jude Bellingham Micheal Ward Shaquille O'Neal Snoop Dogg Yungblud
  • Location: LONDON, ENGLAND, UNITED KINGDOM
  • City: LONDON, ENGLAND, UNITED KINGDOM
  • Country: UK
  • Topics: Celebrities,Arts/Culture/Entertainment,Europe
  • Reuters ID: LVA001994018072024RP1
  • Aspect Ratio: 16:9
  • Story Text: U.S. music stars Dr. Dre and Snoop Dogg hosted a celebrity-packed UK launch event for their new beverage brand in London on Thursday (July 18) evening.
    A red carpet was rolled out at West London's Flipper's Roller Boogie Palace for guests including music producer Jimmy Iovine and his model wife Liberty Ross, former basketball star Shaquille O'Neal, singer Yungblud and his girlfriend Jesse Jo Stark, actor Micheal Ward and English footballer Jude Bellingham.
    Actors Anya Taylor-Joy and Idris Elba, who attended with their partners, made a beeline for the entrance as they arrived, with singer Adele also avoiding the media at the main entrance.
    "Gin & Juice by Dre and Snoop" marks a new business venture for the duo, who launched their new premium spirits company in February this year.
    The canned ready-to-drink cocktail line takes its name from Snoop Dogg's Grammy-nominated single "Gin and Juice", which was produced by Dr. Dre. The track was released as the second single from Snoop Dogg's debut album "Doggystyle" 30 years ago.
    "Together, we always try to create magic, we're having fun being creative, and everything about this product is really us," Dr. Dre, 59, whose real name is Andre Young, said in a press release, with Snoop Dogg, 52, adding: "Look at our age and look at what we've done, and we still love each other, so why not do something together?"
    Dre and Snoop join a growing list of celebrities with beverage brands. Current offering on the market including singer and actress Jennifer Lopez's cocktail line Delola, model Kendall Jenner's 818 Tequila, actor Ryan Reynolds' Aviation Gin, his wife Blake Lively's soft and alcoholic drink ranges Betty Buzz and Betty Booze, actress Emma Watson's Renais Gin, singer Sting's amaro line Amante 1530, actor Dwayne "The Rock" Johnson's Teremana Tequila and actress Margot Robbie's Papa Salt Coastal Gin.
    Snoop Dogg, whose given name is Calvin Cordozar Broadus Jr., also has a successful 19 Crimes Cali wine line in partnership with the Australian brand.
    (Production: Steve Hignett, Hanna Rantala)
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2024. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
Register