USA: James Cameron says 3D is here to stay and that the new "Avatar" park at Walt Disney World will be phenomenal

Record ID: 187097

  • Title: USA: James Cameron says 3D is here to stay and that the new "Avatar" park at Walt Disney World will be phenomenal
  • Date: 23rd September 2011
  • Summary: LOS ANGELES, CALIFORNIA, UNITED STATES (SEPTEMBER 22, 2011) (REUTERS) VARIOUS OF JAMES CAMERON AT 3D ENTERTAINMENT AND GAMING SUMMIT (SOUNDBITE) (English) JAMES CAMERON SAYING: "Just having 3D on a poster doesn't mean the movie is going to be good. You got to use all your normal faculties as a consumer to say, is this a movie that I'm going to like? Is this an actor, a director that I'm going to like? All that stuff. And if it's in 3D, well, great, that's like being in color. It means you're going to have the premium viewing experience, but you might be having the premium viewing experience of a bad movie. I think there was a period of time that people thought, well just because it's in 3D, it's worth seeing, and we're evolving past that and we should. Eventually, we'll reach a point where it won't even be worthy of comment."
  • Embargoed: 8th October 2011 13:00
  • Keywords:
  • Location: Usa, Usa
  • Country: USA
  • Reuters ID: LVAATL0W6O1RGYHVJVWB8IF47JWY
  • Story Text: 3D is indeed the future of movies, at least according to director James Cameron, who touted the technology at Los Angeles' 3D Entertainment and Gaming Summit on Wednesday (September 21).
    The "Avatar" director admitted that there has been an onslaught of poorer quality 3D films in theaters, but he insisted that movie-going audiences will not be swayed from continuing to shell out premium prices for the films - at least the good ones.
    "I think there was a period of time that people thought, well just because it's in 3D, it's worth seeing, and we're evolving past that and we should. Eventually, we'll reach a point where it won't even be worthy of comment."
    Cameron will re-release his "Titanic" in 3D - a painstaking 2D conversion process that will take a year to complete. He's also gearing up for the "Avatar" sequels - with hopes of having them in theaters by Christmas 2014 and 2015. He refused, however, to give any plot insights just yet.
    "Look, I've leaked a little bit and there's not much more I want to say at this point, until we start actually making the film and bringing some of the imagery out to the public."
    Cameron has also announced a joint venture with the Walt Disney Company, which has secured the films' rights to create an "Avatar" land at its Animal Kingdom theme park in Orlando, Florida - to the cost of 400 million dollars. Construction is estimated to take five years - and will eventually be added to Disney's other parks around the world.
    "We're not just doing one attraction, one ride show. We're doing multiple attractions, environments, places where you can go to live, eat, breathe, smell Pandora. You know, be in Pandora. Because what did people say when they saw the movie, the fans of the film? I didn't want to come back to Earth. I didn't want to come back to my day-to-day reality. Well now you have something that you can touch as well as see, which I think is going to be really phenomenal."
    The Disney "Avatar Land" will include elements of all three "Avatar" movies - and Cameron said he and his team will be hands-on in creating and designing the entire experience.
    The original "Avatar" has grossed more than 2.7 billion dollars worldwide. It's now available on Blu-ray, DVD and digital download.
  • Copyright Holder: REUTERS
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