Squeaky clean with a touch of chill, Dubai car wash provides customers with scary experience

Record ID: 1892379

  • Title: Squeaky clean with a touch of chill, Dubai car wash provides customers with scary experience
  • Date: 22nd December 2024
  • Summary: DUBAI, UAE (DECEMBER 18, 2024) (REUTERS) CUSTOMER WAITING INSIDE CAR / CAR WASH STAFF COMING OUT FROM CAR WASH DRESSED IN SCARY CHRISTMAS COSTUMES SKULL MASK CAR WASH STAFF SCARING CUSTOMER / CAR DRIVING INTO CAR WASH CAR WASH STAFF DIRECTING CUSTOMER CAR WASH STAFF MEMBER IN COSTUME WASHING CAR WINDOW AS SEEN FROM INSIDE CAR CAR WASH STAFF MEMBER WASHING CAR, ACTING TO SCARE CUSTOMERS INSIDE CAR WASH STAFF MEMBER CLOSING CAR WASH SHUTTER (SOUNDBITE) (English) OWNER OF INDUSTRY CAR WASH, OMER Al RAFI’I, SAYING: "My brother sent me a message and he was like 'we can get another idea to bring more people', and I thought the idea is nice so within a week we started executing the idea, the designs and the costumes and everything, then we went out with our first video. After that we got a lot of engagement, a lot of people started coming, more than we even expected." CAR WASH STAFF MEMBER OPENING CAR DOOR TO SCARE CUSTOMER CAR WASH STAFF MEMBER SCARING CUSTOMER, CUSTOMER SCREAMING CAR WASH STAFF MEMBERS INSIDE CAR WASH (SOUNDBITE) (English) OWNER OF INDUSTRY CAR WASH, OMER Al RAFI’I, SAYING: “Ninety nine percent, if not a hundred percent of our customers are satisfied, they are happy cause it’s something different. You can go for a car wash but then it’s boring. People are coming with their family, friends, even kids but, I mean, over fifteen because we are not allowed to let anyone under fifteen to come in. So, we… we been having some good reactions from our costumers.” CAR WASH STAFF MEMBER WASHING CAR CAR WASH STAFF MEMBER SCARING CUSTOMERS INSIDE CAR, CUSTOMERS SMILING VARIOUS OF CAR WASH STAFF MEMBER HOLDING SWORD SHAPED PLASTIC TOY SCARING CUSTOMERS INSIDE CAR (SOUNDBITE) (English) CUSTOMER, NICOLE NEISSENDORFER, SAYING: “I was nervous and I was also a little bit scared but when we entered, you know, all of the faces...it was amazing. Now I’m relaxed.” VARIOUS OF CAR WASH STAFF MEMBERS ACTING TO SCARE CUSTOMER, CUSTOMER FILMING WITH MOBILE (SOUNDBITE) (Arabic) CUSTOMER, KHALID ABU SAEED, SAYING: “From the beginning, from when I entered until now the situation was perfect. The signs, the instructions written on the door to turn off the lights and ring the horns, it was really as if you were inside a real house of horror, you know, a dangerous place. It was a strange feeling, frankly, a perfect feeling.” CAR LEAVING CAR WASH CAR WASH STAFF MEMBERS TAKING OFF COSTUMES CAR WASH STAFF MEMBER IN COSTUME PRETENDING TO FIGHT WITH CUSTOMER CAR DOOR WITH WRITING READING (Arabic): “Touching terror” / CAR WASH ENTRANCE
  • Embargoed: 5th January 2025 10:37
  • Keywords: CARWASH COSTUMES CUTOMERS DUBAI EXPERIENCE SCARY MOVIES UAE
  • Location: DUBAI, UAE
  • City: DUBAI, UAE
  • Country: UAE
  • Topics: Arts/Culture/Entertainment,Middle East
  • Reuters ID: LVA001829919122024RP1
  • Aspect Ratio: 16:9
  • Story Text: Hidden in Dubai's alleys, in a setting resembling a proper horror movie, a car wash provides customers with a unique experience.
    As cars approach the carefully lit shutter of the shop, staff members, dressed in horror movie costumes, act to scare customers and give them a proper chilling experience, while washing their cars.
    Designed to attract more clients to the business, the initiative gained more momentum than expected, owner Omer al-Rafi'i told Reuters, ending up attracting a clientele that spans from families to couples and curious groups of friends.
    “It was really as if you were inside a real house of horror, you know, a dangerous place. It was a strange feeling, frankly, a perfect feeling,” one of the customers Khalid Abu Saeed said.
    (Production: Abdelhadi Ramahi, Chiara Rodriquez)
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2024. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
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