USA/FILE: Silver statues of David Beckham in his underwear pop up around New York to launch his new bodywear line at H&M

Record ID: 189995

  • Title: USA/FILE: Silver statues of David Beckham in his underwear pop up around New York to launch his new bodywear line at H&M
  • Date: 17th August 2012
  • Summary: LOS ANGELES, CALIFORNIA, UNITED STATES (MAY 20, 2012) (REUTERS) **FLASH PHOTOGRAPHY** DAVID BECKHAM ON RED CARPET
  • Embargoed: 1st September 2012 13:00
  • Keywords:
  • Location: Usa
  • Country: USA
  • Topics: Fashion,Sports
  • Reuters ID: LVAE1VFM84E6NMKIEDKLIWRX36PD
  • Story Text: New Yorkers fell under the watchful eye of David Beckham on Thursday (August 16) as six 10-foot statues were unveiled around Manhattan.
    Clothing chain H&M is using the silver figures as a way to promote the soccer star's new bodywear collection. Spokesperson Jennifer Ward said Beckham was heavily involved in the campaign.
    "We always work with the designer and the celebrity very closely on all parts of the campaign and the collection. So David has been very involved and we just thought - you know, at H&M we love to surprise our customers and do something new and fun. So this was just a new fun little stunt to promote the collection," Ward told Reuters.
    Beckham fans and curious onlookers crowded the statue located in the city's Flatiron district.
    "We have had people all ages here from little children all the way up to elderly men and women. And both men and women are appreciating the statue. So, they just think it's really fun to share on their Facebook page and Twitter and Instagram - you know, it's a very social activity," said Ward.
    Those who choose to upload their pictures to the social media site Instagram will have a chance to win one of 100 miniature Beckham figures.
    The David Beckham Bodywear collection features stylish yet comfortable underwear. The line first debuted during the Superbowl in February of this year.
    Statues are also on display in Los Angeles and San Francisco. Once the campaign is over the figures will be placed in various H&M stores.
  • Copyright Holder: FILE REUTERS (CAN SELL)
  • Copyright Notice: (c) Copyright Thomson Reuters 2012. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
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