- Title: 'Great moment for buzz' - Brands shell out $8 mln for 30-second Super Bowl ads
- Date: 4th February 2025
- Summary: NEW YORK, NEW YORK, UNITED STATES (FEBRUARY 4, 2025) (REUTERS) (SOUNDBITE) (English) ADWEEK, CHIEF CONTENT OFFICER, ZOE RUDERMAN, SAYING: "So, in addition to having this moment on the greatest advertising stage of the entire year, it's a really interesting moment for CMOs (Chief Marketing Officers for companies that advertise during the Super Bowl) to prove themselves. Th
- Embargoed: 18th February 2025 20:58
- Keywords: $8 million 2025 Super Bowl ad 30 seconds BudLight Budweiser David Beckham HexClad Kansas City Chiefs Martha Stewart Matt Damon Michelob ULTRA NFL Philadelphia Eagles Pringles Stella Artois Super Bowl Uber Eats commercial football twin brother
- Location: VARIOUS
- City: VARIOUS
- Country: US
- Topics: American Football,North America,Sport
- Reuters ID: LVA00B871604022025RP1
- Aspect Ratio: 16:9
- Story Text: Just as football fans are getting ready for the 2025 Super Bowl LIX faceoff between the Kansas City Chiefs and Philadelphia Eagles this Sunday (February 9) at the Caesars Superdome in New Orleans, brands are hoping to score big with their commercials that cost $8 million for a 30-second spot.
"What's really special about Super Bowl ads is it doesn't just end with the 30 seconds or the 60 seconds on television," said Zoe Ruderman, chief content officer at Adweek. "People are talking about them."
That includes social media chatter in the weeks leading up to the game, often sparked by teaser releases and many people watching the game - and the ads - in real time.
"If you're a new brand, or you're a known brand that's releasing a new product, it's a really great moment for buzz," said Ruderman.
The spots on Fox, which will broadcast the game, sold out in November.
Brands such as Hellmann's, Michelob ULTRA, and Dunkin' doubled down on celebrities and humor.
But the Pringles commercial stood out because, in addition to pairing celebrity and humor, it also stayed true to the brand, said Ruderman.
"One thing that you don't want to do as a brand is have a big commercial, spend $8 million, have people love the commercial, but then say, 'Hmm, who was that brand associated with it?' said Ruderman. "That sort of defeats the whole purpose."
More than 120 million viewers are expected to watch the Super Bowl this Sunday when it airs on television and the free livestream on Tubi.
(Production: Andrew Hofstetter, Aleksandra Michalska) - Copyright Holder: REUTERS
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