BRAZIL: Designers present winter collections in Rio

Record ID: 197593

  • Title: BRAZIL: Designers present winter collections in Rio
  • Date: 12th January 2010
  • Summary: VARIOUS OF MARIA BONITA EXTRA FASHION SHOW MAGALHES GREETING HER STYLE TEAM ON THE RUNWAY BY THE END OF THE SHOW MODELS WALKING BY THE END OF PARADE
  • Embargoed: 27th January 2010 12:00
  • Keywords:
  • Location: Brazil
  • Country: Brazil
  • Topics: Fashion
  • Reuters ID: LVABCDWBQGM3966YU3BIKGBD3PMX
  • Story Text: Rio de Janeiro put on its fourth day of fashion parades on Monday (January 11) as Brazilian designers continued to show off their upcoming autumn/winter collections.
    Brand Maria Bonita Extra set the ramp on fire with a band playing live music while models paraded down the runway displaying clothes inspired on the book "On the Road", an American masterpiece from by Jack Kerouac.
    Designer Ana Luiza Magalhaes said she imagined a girl traveling the routes described in the book.
    "We imagined our character, a girl from Maria Bonita Extra brand, who is very young, feminine and romantic, performing this trip (described in the book "On the Road"). (We imagined) her on the road, something very loose, very Wild West," she said.
    Dresses with cactus' patterns and colors inspired by the sunset on Route 66 gave the collection a U.S. Wild West feel. Organza, tulle and wool were one of the fabrics chosen by the designer for 2010's autumn/winter collection.
    Fashion journalist Anderson Vescah enjoyed the fabric prints.
    "I think the show was very well thought out. I think the prints were very well-made, very strong. It's a collection with a lot of details and very rich for Rio's winter," he said.
    "I had already seen (Maria Bonita Extra's 2010 winter) collection in Sao Paulo and it's gorgeous. Very fashionable, cheerful, the prints are beautiful. (Designer) Ana (Luiza Magalhaes) did a wonderful job," said businesswoman Ana Luiza Goncalves.
    Brand Claudia Simoes presented a darker show with a lot of black-and-white outfits with splashes of colors in orange belts and colourful heels.
    Designers Luciano Canale and Claudia Simoes were inspired by American expressionism and displayed a lot of asymmetric creations with graphic prints on the fabrics.
    Fashion Rio is Brazil's second largest fashion event, only behind Sao Paulo's Fashion Week which starts on January 17.
    Ten designers will display their latest creation on Rio's catwalks until Wednesday, when the event comes to a close.
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