JAPAN: Wild and colourful hair fashion at the Tokyo Fashion Week

Record ID: 197673

  • Title: JAPAN: Wild and colourful hair fashion at the Tokyo Fashion Week
  • Date: 15th March 2008
  • Summary: (SOUNDBITE) (Japanese) YUKIHIKO HISADA, ASSISTANT GENERAL MANAGER OF PRODUCT PLANNING DIVISION AT HOYU SAYING: "We have nurtured the hair colour industry to one of leading fashion cultures here in Japan and would like to spread its culture to other Asian countries with which we share the similar black hair near future."
  • Embargoed: 30th March 2008 13:00
  • Keywords:
  • Location: Japan
  • Country: Japan
  • Topics: Fashion
  • Reuters ID: LVA3T7GMYIMA7M9FPH2IE9TM2DNE
  • Story Text: Hair and fashion hit the catwalk on Tuesday (March 11) in the annual "Hair Colouring Splash 2008" event which was held as a part of Tokyo fashion week.
    Eight Japanese hair colourists and designers from Japan's top hair salons presented their colour styles mixed with the elaborate costumes, stage setting and live music.
    Themes ranged from European-like fantasy fashion inspired by "Alice in Wonderland" and fallen angels of christian mythology to costumes of queens of ancient civilizations.
    The annual event is held to promote the hair colouring as an essential spice for the cutting-edge fashion of Tokyo by showcasing the various type of colour designs in various occasions.
    Though black is recently regaining its status as the popular colour with popular Asian actresses such as China's Zhang Ziyi and South Korea's Choi Ji-woo along with a lot of Japanese actresses often seen showing off their glossy dark hair in TV commercials and emphasise their Asian identity, light-coloured hair remains popular because it is believed to make the face appear brighter and to be easier to coordinate with Western-style fashions.
    Practically all Japanese are born with black hair but in recent years colouring has taken off and recent research shows nearly 80 percent of Japanese women, as young as 15 to as old as 69, have coloured their hair at least once in their lives and seventy percent of those regularly bleached their hair.

    "We have nurtured the hair colour industry to one of leading fashion cultures here in Japan and would like to spread its culture to other Asian countries with which we share the similar black hair near future,"
    said Yukihiko Hisada, assistant general manager of product planning division at Hoyu - event organizer and one of Japan's leading hair colour manufacturers.
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