- Title: ITALY: SWISH JEANS PRESENT NEW COLLECTION AT MILAN FASHION WEEK.
- Date: 26th February 1999
- Summary: (MILAN, ITALY, FEBRUARY 26, 1999) 1. MV/SV/CU: SCENES BACKSTAGE BEFORE SHOW STARTS (7 SHOTS) 0.19 2. GV/MV/CU/PAN/TILT: SEVERAL OF THE MODELS ON CATWALK DURING SHOW (20 SHOTS) 2.16 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 13th March 1999 12:00
- Keywords:
- Location: MILAN, ITALY
- Country: Italy
- Reuters ID: LVAEFN3BDM6VFRYIOG8E92J5F46H
- Story Text: Fashion Week for Autumn and Winter 1999-2000 has been
launched in Milan with Swish Jeans presenting "the puzzle
collection" for women.
On the opening day (February 26) of the show, Swish
Jeans paraded a collection which contrasted a young, dynamic
'city' girl living in perfect harmony with the chaotic,
syncopated rhythms of the city.
Camouflaged jeans with urban jungle shades of greys and
blacks taken from the concrete suburbs added to the theme.
Trousers borrowing men's cuts and fabrics have been
combined with jogging sweatshirts and technical wear, pile and
down-filled coats, with skirts and trousers combined with
skin-tight stretch mohair jumpers and boiled and felted wool
jackets with showerproof hoods.
The basic idea of the collection is to design a wardrobe
where any woman can pick three or four pieces at ramdom for a
whole day out, feeling at ease all the time wherever she is.
The show continues on Saturday with the Milan
heavyweights, Giaffranco Ferre and Versus (Versace) appearing
from Sunday.
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