RUSSIA: RUSSIAN TELEVISION CHANNEL IS WINNING VIEWERS BY STRIPPING DOWN THE HEADLINES AND ITS ANCHORS FOR NAKED NEWS
Record ID:
275750
RUSSIA: RUSSIAN TELEVISION CHANNEL IS WINNING VIEWERS BY STRIPPING DOWN THE HEADLINES AND ITS ANCHORS FOR NAKED NEWS
- Title: RUSSIA: RUSSIAN TELEVISION CHANNEL IS WINNING VIEWERS BY STRIPPING DOWN THE HEADLINES AND ITS ANCHORS FOR NAKED NEWS
- Date: 11th June 2000
- Summary: MOSCOW, RUSSIA (JUNE 8, 2000) (REUTERS) 1. CU "NAKED TRUTH" LEAD-IN 0.07 2. MV NEWS ANCHOR READING NEWS AS YOUNG WOMAN WALKS BEHIND HER AND TAKES OFF DRESS 0.22 3. MV NEWS ANCHOR READING SPORTS NEWS WHILE SITTING TOPLESS WITH BOXING GLOVES HANGING AROUND HER NECK 0.28 4. MV NEWS ANCHOR READING NEWS WHILE PULLING LINGERIE OUT OF WHITE ENVELOPES 0.38 5. MV/SLV NEWS ANCHOR IN DRESSING ROOM, WALKING TO NEWS STUDIO (3 SHOTS) 1.05 6. WIDE NEWS ANCHOR AND RECORDING CREW IN NEWS STUDIO / HAND FROM OFFSTAGE PASSING NUDE PICTURES TO ANCHOR AS SHE READS NEWS / MAN DRAWING PICTURE OF ANCHOR'S LEGS AS SHE READS NEWS (4 SHOTS) 1.50 7. SV (SOUNDBITE) (Russian) "NAKED TRUTH" NEWS ANCHOR SVETLANA PESOTSKAYA: "Other channels have anchor-stars that people tune in to watch, so we need to capture viewers by providing them with a shock." 2.02 8. SV (SOUNDBITE) (Russian) "NAKED TRUTH" NEWS ANCHOR SVETLANA PESOTSKAYA: "I receive many letters, mostly from young men, and they ask me to show my legs more often." 2.10 9. VARIOUS TELEVISION STUDIO OFFICE / M1 CHANNEL PRESIDENT SERGEI MOSKVIN (3 SHOTS) 2.22 10. SV (SOUNDBITE) (Russian) M1 CHANNEL PRESIDENT SERGEI MOSKVIN "If you separate the text from the image, then you have something strange. The images and text are not connected at all--and this is the reason for the show's popularity." 2.41 11. SLV "NAKED TRUTH" WEATHER SEGMENT, YOUNG WOMAN DANCING IN SKIMPY DRESS IN FRONT OF WEATHER MAP 2.54 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 26th June 2000 13:00
- Keywords:
- Location: MOSCOW, RUSSIA
- City:
- Country: Russia
- Topics:
- Reuters ID: LVA5IF9QPYINYKA1DBMKM8HS1QQG
- Aspect Ratio:
- Story Text: A Russian television channel is winning viewers by
stripping down the headlines--and its own anchors--for a short
programme of naked news.
"Naked Truth" weekly news programme gives a short
12-minute news summary to its viewers of the most important
events of the past days.
But the news doesn't always grab the headlines. Young
women taking off their clothes and bizarre situations, most
with a sexual overtone, steal the stage.
In this week's programme, news anchor Svetlana Pesotskaya
reports on Russian President Vladimir Putin's latest trip to
Italy as she tears up photographs of a nude woman and poses
for an artist in revealing silk leggings.
Pesotskaya's long legs and the unorthodox news programme
have made "Naked Truth" the most watched programme on the
young M1 television channel and boosted its ratings against
the station's more traditional news rivals.
Pesotskaya says her programme offers viewers a "shock" and
plays up to the floods of letters of support, mostly from
young men.
The station director and programme's developer, Sergei
Moskvin says that "Naked News" has become M1's most-watched
programme because viewers love the fact that the images and
texts are in no way connected.
Moskvin says that Russian television viewers believe that
if they must hear gloomy news then they might as well see
something better than depressing pictures.
(jd)
- Copyright Holder: REUTERS
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