- Title: UNITED KINGDOM: FARMER SELLS ADVERTISING SPACE ON THE SIDE OF HIS COWS
- Date: 27th May 1996
- Summary: NEAR SOLIHULL, WARWICKSHIRE, ENGLAND, UNITED KINGDOM (MAY 27, 1996) (RTV ACCESS ALL) 1. PAN FROM MOTORWAY TO PADDOCK SHOWS COWS WEARING ADVERTISING JACKETS 0.11 2. CU COWS EATING GRASS 0.15 3. SV/LV COWS IN FIELD (3 SHOTS) 0.42 4. LV COWS IN FIELD WITH PHOTOGRAPHERS 0.45 5. SV FARMER HARRY GOODE SAYING FOR MANY THOUSANDS OF FARMERS BUSINESS IS BAD AND THEY ARE ALL LOOKING FOR SOMEWHERE ELSE TO GET SOME INCOME (ENGLISH) 0.59 6. LV COWS IN FIELD, ONE ADVERTISING 'BEN AND JERRY'S' 1.03 7. SCU PAULINE BICKERTON OF MARKETING NET IN FRONT SAYING 'WE ARE A NEW MEDIA COMPANY AND WE THOUGHT WHAT BETTER OPPORTUNITY THAN COWS, YOU KNOW - NEW MEDIA' (ENGLISH) 1.11 8. SLV THREE COWS WEARING ADVERTISEMENT JACKETS 1.17 9. TRAVEL SHOT COWS IN FIELD SEEN FROM MOTORWAY 1.28 10.SV VOX POPS WITH MOTORISTS WHO SAY THEY COULD NOT SEE THE ADVERTISEMENTS PROPERLY (ENGLISH) (2 SHOTS) 1.37 11.SV TWO POLICEMEN IN A POLICE CAR SAYING THEY HAD NOT NOTICED THE ADVERTISEMENTS ON THE COWS (ENGLISH) 1.44 12.LV POLICE VEHICLE DRIVES OFF 1.52 Initials Script is copyright Reuters Limited. All rights reserved.
- Embargoed: 11th June 1996 13:00
- Location: NEAR SOLIHULL, ENGLAND, UNITED KINGDOM
- Country: United Kingdom
- Reuters ID: LVAD7IZTJ8LR2H0HW5IHB5BU54I4
- Story Text: INTRO: A British farmer has found a way to regain some of the money he has lost because of the "mad cow" disease -- he is selling advertising space on the side of his cows.
Harry Goode of Monkspath has sold space on eight cows grazing in fields next to a busy motorway.
On Monday (May 27) they took to the fields wearing special jackets with advertising slogans aimed at passing motorists.
Goode was facing financial hardship as beef consumption has dropped because of the disease, and the value of his cows has fallen. He is charging up to 300 pounds sterling (about 430 U.S.
dollars) a week for space on each cow.
Now drivers on the M42 motorway passing near Solihull in Warwickshire can see advertisements for American ice-cream and an Internet organisation plastered on the side of Goode's cows.
One of the advertisers, Pauline Bickerton of Marketing Net, said she was happy with the scheme, especially as it caused no harm to the cows.
But there are two drawbacks to the plan: a safety organisation warned that motorists should not be distracted from concentrating on the road, and drivers said high barriers at the side of the motorway prevented them seeing the advertisements at all.
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