- Title: USA: V Factory - The New boy band in town
- Date: 24th March 2009
- Summary: V FACTORY REHEARSING "LOVE STRUCK"
- Embargoed: 8th April 2009 13:00
- Keywords:
- Location: Usa
- Country: USA
- Reuters ID: LVADS11O5K06K0RCVUMGARJLTOHY
- Story Text: New boy band V factory gets ready to tackle tween audience with urban pop sound.
It feels like the latest incarnation of 'N Sync. They look a little like the Jonas Brothers. And they sound like a high energy mash-up of Usher, Chris Brown and the Backstreet Boys.
Meet Wesley, Jared, Nathaniel, Nicky T, and Asher. Also known as V Factory. A group of multi-talented young guys gaining some serious attention from the tween audience.
They're trying to be the next big boy band and they don't shy away from the label. Asher Book is says they only wish they could be as successful as the Backstreet Boys.
"I think with us, what separates us a little bit. Well first off it's a new age, it's a new day. I think our music is different. I think our dance is different, it's more up to date I think," said Book. "We don't really compare ourselves. We don't want to stray too far away from that.
But yet, we're just trying to make something different. But like anything, the success they had is something we can only dream to have. Of course we're not swaying against them."
Nathaniel Flatt thinks it is the right time for another all-male group to be popular.
"Those kinds of groups are cyclical. It started with the Jackson 5, and then you have New Kids on the Block then 'N Sync and Backstreet Boys.
So it's been a while, eight years or so, since those guys were last top of the charts."
The guys aren't just singers and dancers. Wesley Quinn, the youngest of the group, also choreographed the dance routine for the band's current single "Love Struck." He says they learn a lot for working together:
"Actually I did most of the choreography and also Nicky T helped me out. It's pretty cool," said Quinn. "No other boy band in history has done their own dance moves within the group. So we come to rehearsal and it's just the 5 of us and we mess around but we get a lot of things accomplished."
The band began to come together in the fall of 2006. The group was formed around Jared, who has gained fans as a featured dancer in High School Musical. The other members have also been building their own careers. Asher has a leading role in the remake of the 80's dance film Fame.
The guys' first single "Love Struck" has just been released to Disney Radio and they have just finished their debut album which will hit record stores this summer. - Copyright Holder: REUTERS
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