JAPAN: Leading fur fashion designer Chie Imai appeals to a younger generation with pop colours

Record ID: 464956

  • Title: JAPAN: Leading fur fashion designer Chie Imai appeals to a younger generation with pop colours
  • Date: 13th April 2007
  • Summary: VARIOUS OF FINAL OF FUR FASHION
  • Embargoed: 28th April 2007 13:00
  • Keywords:
  • Location: Japan
  • Country: Japan
  • Topics: Fashion
  • Reuters ID: LVAC8C3B0MQADDT6P7NO1KZGXGO1
  • Story Text: Chie Imai, one of the leading fur fashion designers along with Valentino, Yves Saint Laurent and Oscar de la Renta has always been at the leading edge of fur.
    Her dyed mosaic-patterned coloured designs shook the conversative establishment thirty years ago at a time when heavy black and brown coats dominated.
    In her 30th anniversary fashion show on Tuesday (April 10) vivid colours were back and her mosaic trademark design was in full display amid the mink, kid and linx fur coats on the catwalk.
    Despite a drop in fur consumption especially amongst the younger generation due animal rights concerns and growing popularity of fake fur, Chie Imai is unfazed .
    "Fake fur is bad for your health. Real fur is lighter and better on your skin. So that is also why I think, even if its just a small bit of fur it should be real fur and young people so be wearing more," Chie Imai told Reuters after the show.
    The theme of the 2007 Royal Chie fashion show is "Bloom Bloom" and based on what she termed a 'dynamic, flowery and radiant" motif aimed more at young women then the older traditional buyers.
    Imai also brought in Tinsley Mortimer, a socialite called by some media the "next Paris Hilton", to strut in a pink fur over coat and mini dress in the hope of using her trendsetting powers to appeal to women of her generation.
  • Copyright Holder: REUTERS
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