- Title: RUSSIA: PELE LAUNCHES COFFEE BRAND
- Date: 20th January 1997
- Summary: MOSCOW, RUSSIA (JANUARY 20, 1997) (RTV - ACCESS ALL) 1. PELE ENTERS PRESS CONFERENCE 2. CUTAWAY POSTER ADVERTISING PELE BRAND COFFEE 3. PELE SAYS "I THINK THAT THE RUSSIAN SOCCER PLAYERS PLAY IN THE SAME MANNER AS WE DO. THEY GOT LATIN SPIRIT. ONLY THING THEY ARE LACKING AT THE MOMENT IS 'COFFEE PELE' (PORTUGUESE) 4. PELE SAYS "I THINK I AM A VERY HAPPY MAN, I HAD MANY MOMENTS OF HAPPINESS IN MY LIFE" (PORTUGUESE WITH PART RUSSIAN TRANSLATION) 5. PELE WITH JARS OF COFFEE 6. PELE SIGNS AUTOGRAPHS 7. PELE MEETS MOSCOW MAYOR YURI LUZHKOV 8. CUTAWAY MEDIA 9. PELE WITH HIS FAMOUS NUMBER 10 SHIRT, PRESENTS IT TO LUZHKOV 10. PELE GREETS CITY OFFICIALS 11. PELE PRESENTED WITH A BOXED CHESS SET Initials Script is copyright Reuters Limited. All rights reserved.
- Embargoed: 4th February 1997 12:00
- Keywords:
- Location: MOSCOW, RUSSIA
- City:
- Country: Russia
- Reuters ID: LVA8NZ6BQJYG8PLBLWQHMJSP0D01
- Story Text: Brazilian soccer legend Pele travelled to Moscow to launch a new brand of instant coffee named after himself.
The three-times World Cup soccer champion and current sports minister of Brazil will appear on advertising posters across Russia and in television advertisments, using the slogan "All the best from Brazil is called Pele".
"I was offered by various companies to to use my name for sigarettes or for a new brand of whisky but I refused," Pele told journalists in Moscow as he tried to explain that not everything in his life is based on commerce.
Later in the day Pele met Moscow's sport-loving mayor Yuri Luzhkov and presented him with a copy of his famous No 10 shirt, receiving a boxed chess set in return.
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