INDONESIA: "Apartment"restaurant in Jakarta, provides customers with a at-home dining experience

Record ID: 625148

  • Title: INDONESIA: "Apartment"restaurant in Jakarta, provides customers with a at-home dining experience
  • Date: 10th February 2010
  • Summary: CUSTOMERS SITTING AT "KITCHEN" AREA
  • Embargoed: 25th February 2010 12:00
  • Keywords:
  • Location: Indonesia
  • Country: Indonesia
  • Topics: Light / Amusing / Unusual / Quirky
  • Reuters ID: LVAEI58384UZ3FQ5QB4EK7116NRA
  • Story Text: The Apartment restaurant, located in south Jakarta, has become a new attraction for diners with its unique "home" concept.
    People eat at tables nestled among furniture in seven "rooms" similar to those you would find in a sophisticated apartment. Each of the seven rooms has a different theme and diners can choose where to go according to their mood.
    Some sit on a king-size bed and talk to their friends and order food. Others go to one of the five tables in the bathroom area, complete with shower heads and towels. The "library" is ideal for those who want to have a quieter meal.
    Apartment owner, Budiman Gani, said the restaurant, which opened eight months ago, was a pet project 11 years in the making.
    "The concept of the 'Apartment' is home. We really want our guests to feel comfortable as if they are eating in their own home," said Gani.
    Gani said he was happy with the numbers of customers that hit 4,000 a month and is even planning a business expansion.
    "Yes, we are going to expand. We are thinking of other provinces that may be suitable for this kind of dining concept, probably Bali. And it doesn't stop there, because I just came back from Australia and I have seen the F&B scenery there and there is big opportunity, so we are exploring to that direction as well," he said.
    Most of the food is modern European cuisine.
    And customers were thrilled with their dining experiences.
    "I want to try the living room and bedroom in my next visit," said Dessy, a first-time guest.
    Many Indonesians go by on name.
    "I like the menu, the atmosphere, it's comfortable and not too crowded," said another customer, Robert, sitting with friends in a "Jacuzzi bath".
    Western expats homesick for a breakfast fry-up and coffee are regular customers, according to Gani, while Friday and Saturday nights see more local young people visiting and enjoying the signature cocktails served in each room.
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