U.K.: DISPLAY OF SPACE-AGE HONG KONG TOYS OPENS IN LONDON

Record ID: 636000

  • Title: U.K.: DISPLAY OF SPACE-AGE HONG KONG TOYS OPENS IN LONDON
  • Date: 28th May 1968
  • Summary: 1. MV EXT. SHOP 0.03 2. MV INSIDE DISPLAY OF TOYS 0.06 3. MV PAN. ACROSS TOY MOONSCAPE 0.14 4. MV TWO ASSISTANTS LOOKING AT TOYS 0.19 5. CU MOON BUS IN GIRL'S HAND 0.24 6. CU ASSISTANT 0.25 7. CU MOON SURFACE VEHICLE 0.30 8. MV DITTO BEING PLACED ON GROUND, MOVING OFF, BUMPING INTO SIDES AND MOVING AWAY 0.43 9. CU DITTO 0.49 10. MV AIRCRAFT, ONE MPVING 0.56 11. MV ANOTHER MOVING ALONG COUNTER 0.59 12. MV GIRL PUTTING TOY PLANE ON GUARD 1.04 13. CU DITTO (3 SHOTS) 1.18 14. CU VEHICLE PLACED ON GROUND AND MOVING TOWARDS (2 SHOTS) 1.26 15. MV ASSISTANT KISSING BLOWN-UP TOY ELEPHANT 1.33 16. MV TOYS ARRANGED 1.39 Initials RM/V/CCT/PC Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 12th June 1968 13:00
  • Keywords:
  • Location: LONDON, U.K.
  • City:
  • Country: United Kingdom
  • Reuters ID: LVAF0AA1XY8DDIO7HWY7BW5N7XGC
  • Story Text: ONE OF THE MOST SOPHISTICATED DISPLAYS OF SPACE-AGE TOYS EVER SEEN IN LONDON WAS ON VIEW AT THE HONG KONG TRADE CENTRE TODAY (TUESDAY) WHEN THE CROWN COLONY'S TOYMAKERS LAUNCHED A BIG DRIVE FOR THE BRITISH MARKET. THE HIGHLIGHT OF THE DISPLAY, WHICH LASTS UNTIL 14 JUNE, WAS REPLICA OF THE SURFACE OF THE MOON, LITTERED WITH SPACECRAFT OF ALL KINDS.

    THE MOON TOY INCLUDED NOT ONLY ROCKETS AND SPACESHIPS BUT ALSO A MOON PROSPECTOR WITH A ROTATING SCANNER AND SEARCHLIGHT, A MOON BUS FOR TRANSPORTING MEN AND EQUIPMENT, AND A SCOOP SHOVEL FOR OBTAINING GEOLOGICAL SAMPLES. THERE WERE NO CHILDREN AT TODAY'S OPENING - ONLY BUSINESSMEN AND NEWSMEN. THEY WERE TOLD THAT THE COLONY'S 600 TOY FACTORIES ALREADY HAVE THE LARGEST NUMBER OF ORDERS FOR CHRISTMAS SINCE THEIR INDUSTRY REALLY "GOT GOING" 15 YEARS AGO.

    THE UNITED STATES TAKES NEARLY 50 PER CENT OF HONG KONG'S EXPORTABLE OUTPUT - AND WITH THIS YEAR'S EMPHASIS ON SPACE, MANUFACTURERS ARE HOPING TO MAKE EVEN DEEPER INROADS INTO THE TOYS WORTH 7,500,00 STERLING LAST YEAR, FOLLOWED BY AUSTRALIA AND WEST GERMANY.
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2015. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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