- Title: USA: MATTEL ISSUE BARBIE DOLL IN SPECIAL 'LINGERIE EDITION'.
- Date: 23rd December 2002
- Summary: (W8) NEW YORK CITY, NEW YORK, USA (DECEMBER 23, 2002) (REUTERS - ACCESS ALL) LINGERIE BARBIE IN FRONT OF TV SHOWING VICTORIA'S SECRET FASHION SHOW
- Embargoed: 7th January 2003 12:00
- Keywords:
- Location: NEW YORK CITY, NEW YORK, USA AND UNIDENTIFIED LOCATIONS
- Country: USA
- Topics: Business,Industry,Quirky,Light / Amusing / Unusual / Quirky
- Reuters ID: LVA9Y234ZDO96WK1P7CXSV7PKLCP
- Story Text: Barbie - a favourite doll for young girls is spicing up her act - and some mums are not happy. Toy manufacturers Mattel have bought out a limited edition "Lingerie Barbie", complete with racy stockings and suspenders and sexy knickers.
The Barbie Doll by Mattel has been around more that 40 years, and she has changed with the times.
But none of her previous incarnations pushes the limit as much as the latest version called 'Lingerie Barbie."
Lingerie Barbie sells for around 45 dollars (US), and comes complete with black or pink garters, silk stockings, stiletto heels and other risqué accessories.
But what kind of a reception will the new, naughty version of Barbie get on the streets of New York.
Reuters asked shoppers in Times Square what they thought of the new doll, and moms and fans of the traditional Barbie Doll were not impressed.
"I wouldn't let my child play with this," said one young lady.
"There's too much going on now for the little girls to be growing up fast now, it's totally too much for the little girls. I wouldn't buy it for my daughter," said another young mother who has a four-year-old Barbie fan for a daughter.
The first Barbie Doll came out in 1959 and took the toy world by storm.
Almost immediately she became the most recognizable toy in history. She has done well to keep up with times, transforming herself from a vision of domesticity to that of a young and active girl on the go, with versions including rollerblading Barbie and Aerobics Barbie.
Recently there was even a music video dedicated to Barbie called "Barbie Girl' by the group Aqua.
A few years ago she had her waist made smaller and bust a little perkier, which caused a stir - but not like the fuss over Lingerie Barbie.
According to FAO Schwarz, a toy store in New York that carries the new Barbie, this version is meant for the adult audience and will not be displayed along side other versions of the doll.
Mattel is launching Lingerie Barbie as a limited edition. - Copyright Holder: REUTERS
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