- Title: Roaster promotes new blends as urban coffee culture grows in Nigeria.
- Date: 7th December 2016
- Summary: LAGOS, NIGERIA (RECENT) (REUTERS) EXTERIOR OF KALDI AFRICA OFFICE SIGN READING: "KALDI AFRICAN COFFEE" VARIOUS OF BAGS AND BUCKETS OF COFFEE BEANS HEAD OF OPERATIONS, KALDI AFRICA, ALFRED MWAI, POURING COFFEE BEANS INTO A ROASTING MACHINE BEANS ROASTING IN MACHINE VARIOUS OF ROASTED BEANS POURING OUT OF MACHINE ROASTED COFFEE BEANS POURING INTO A BUCKET ROASTED COFFEE BEANS VARIOUS OF MANAGING DIRECTOR, KALDI AFRICA, NASRA ALI, SPEAKING TO GUESTS BANNER READING (English): KENYAN AA COFFEE BEANS" (SOUNDBITE) (English) MANAGING DIRECTOR, KALDI AFRICA, NASRA ALI, SAYING: "When you look at the generation that was in the 40s, 50s and 60s, they were exposed to coffee drinking and that was in the peak of Nigeria exporting coffee. They were drinking, then of course that went down drastically and so did the production. What we are having right now is as a result of the globalization and the coffee drinking culture globally, we know that coffee is the second most drunk beverage after water. It is the second highest traded commodity after oil. Then it is inevitable that it would catch up in Nigeria. So what we are basically doing is we are using the best of the African product, and preparing ourselves for the launch of the coffee culture in Nigeria and the greater West Africa." VARIOUS OF ALFRED MWAI POURING ROASTED COFFEE INTO A DE-STONING MACHINE COFFEE POURING INTO A BUCKET ALFRED MWAI POURING COFFEE INTO GRINDER VARIOUS OF GROUND COFFEE POURING INTO BAG (SOUNDBITE) (English) HEAD OF OPERATIONS, KALDI AFRICA, ALFRED MWAI, SAYING: "We have no doubt because the kind of business model that we picked was very well thought through, it was not just about coffee roasting. It is about when we roast, what are going to do with the coffee. Do we have the capacity to be able to give the education to people on the benefits of drinking fresh roasted coffee, and how are they going to have the consistency of fresh roasted coffee. So I think, I cannot regret, it is really working." VARIOUS OF BARISTA MAKING CAPPUCCINO VARIOUS OF GUESTS DRINKING COFFEE (SOUNDBITE) (English) LAGOS RESIDENT, LESHI MICHAEL SAYING: "It was a great experience. Aside from the quality of the product, the passion, the zeal and everything is quite interesting. And then for me as a person the fact that we have such a thing here in Nigeria is actually great. I think it is a break through." VARIOUS OF PACKED COFFEE ON DISPLAY
- Embargoed: 22nd December 2016 16:35
- Keywords: Beverage Coffee Coffee Culture Blends
- Location: LAGOS, NIGERIA
- City: LAGOS, NIGERIA
- Country: Nigeria
- Reuters ID: LVA0015BVWWNR
- Aspect Ratio: 16:9
- Story Text: Kaldi Africa, a beverage processing company based in Nigeria's commercial capital, Lagos is working to market locally roasted and processed coffee to Nigerians made from blends of coffee sourced in Nigeria, Uganda and Kenya.
The company set up in March 2015 focuses on promoting coffee, tea and cocoa which broadly covers the range of beverages consumed in the country.
Kaldi has now started roasting coffee beans Nigeria as part of plans to offer coffee lovers a more premium product that is locally processed and packaged.
The beans sourced from Nigeria, Kenya and Ethiopia are ground and blended to obtain various flavours.
A new culture around coffee is forming in the country targeting a growing middle-class that is ready to spend while meeting in coffee shops opening around the city.
Nigeria is also working to reinvigorate its agriculture sector that in the 1960s was the top source of employment but has since declined forcing the country to rely on costly food imports.
Kaldi's managing director, Nasra Ali, says most supermarkets in the country sell imported instant coffee varieties but that there is demand for freshly ground and brewed quality coffee.
"When you look at the generation that was in the 40s, 50s and 60s, they were exposed to coffee drinking and that was in the peak of Nigeria exporting coffee. They were drinking, then of course that went down drastically and so did the production. What we are having right now is as a result of the globalization and the coffee drinking culture globally, we know that coffee is the second most drunk beverage after water. It is the second highest traded commodity after oil. Then it is inevitable that it would catch up in Nigeria. So what we are basically doing is we are using the best of the African product, and preparing ourselves for the launch of the coffee culture in Nigeria and the greater West Africa," said Nasra.
After a roasting process, the coffee is then put in a de-stoning machine to make sure that the last bits of impurities are removed before being grounded and packed in bags for sale.
One kilogram of Kaldi's coffee sells for about 8 U.S. dollars.
The company also works closely with farmers to buy their produce and help them promote their coffee.
Nearly 10 percent of the world's coffee still comes from the African continent. Nigeria produced just 2,100 tons of coffee in 2013 compared to production in Ethiopia, Africa's biggest producer of the bean which was 450,000 tonnes in the 2013/14 period.
Alfred Mwai is the head of operations at Kaldi African.
"We have no doubt because the kind of business model that we picked was very well thought through, it was not just about coffee roasting. It is about when we roast, what are going to do with the coffee. Do we have the capacity to be able to give the education to people on the benefits of drinking fresh roasted coffee, and how are they going to have the consistency of fresh roasted coffee. So I think, I cannot regret, it is really working," he said.
Apart from Ethiopia which consumes half of the coffee it produces few Sub-Saharan African markets have a taste for the drink.
During weekends, Kaldi African treats guests to various coffee drinks made by top barristers to give people a chance to sample and learn more about the benefits of taking coffee.
"It was a great experience. Aside from the quality of the product, the passion, the zeal and everything is quite interesting. And then for me as a person the fact that we have such a thing here in Nigeria is actually great. I think it is a break through," said Lagos Resident, Leshi Michael.
New coffee startups in Nigeria are competing with big brands like, Nestle which is responsible for more than 80 percent of the country's coffee sales, mostly instant coffee sold off mobile carts on the streets. - Copyright Holder: REUTERS
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