SWITZERLAND: CHOCOLATE SCENTED POSTAGE STAMP IS TO GO ON SALE TO CELEBRATE CHOCOLATE INDUSTRY ANNIVERSARY

Record ID: 831858

  • Title: SWITZERLAND: CHOCOLATE SCENTED POSTAGE STAMP IS TO GO ON SALE TO CELEBRATE CHOCOLATE INDUSTRY ANNIVERSARY
  • Date: 28th April 2001
  • Summary: LAUSANNE , SWITZERLAND (APRIL 24, 2001) (REUTERS) MV WOMAN BUYING CHOCOLATE SCENTED STAMP SCU CHOCOLATE SCENTED STAMPS; SCU WOMAN HOLDING STAMP; SCU WOMAN LICKING STAMP; SCU ENVELOPE WITH CHOCOLATE SCENTED STAMP ON IT (5 SHOTS) (SOUNDBITE) (French) MANAGER OF POST OFFICE IN LAUSANNE OLIVIA JUILLAND SAYING "This year we commemorate the 100th anniversary of Chocosuisse and
  • Embargoed: 13th May 2001 13:00
  • Keywords:
  • Location: LAUSANNE AND GENEVA, SWITZERLAND
  • Country: Switzerland
  • Topics: Quirky,Light / Amusing / Unusual / Quirky
  • Reuters ID: LVA7UM2N63CF4KYO8YI1C2TXHOWM
  • Story Text: Letter boxes around the world will take on the smell of Swiss chocolate next month as scented postage stamps go on sale. The limited edition celebrates the 100th anniversary of Switzerland's chocolate industry federation.
    The latest commemorative stamp from Switzerland is sure to please chocolate lovers. The stamp not only looks like a square of chocolate on an open foil wrapper, but smells like it too.
    The Swiss chocolate scent is sealed in tiny capsules in the stamp; and to release the delicious aroma, you just have to rub it slightly.
    The limited edition stamps will go on sale May 2 to mark the centenary of Chocosuisse, the Swiss chocolate producers' federation, which was founded in 1901 to bring together Swiss manufacturers such as Lindt, Nestle and Tobler, which are among today's leading brands.
    This is probably not the first scratch-and-sniff stamp but it's certainly one of the only ones worth licking.
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2013. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
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