USA: SINGER JENNIFER LOPEZ UNVEILS HER NEW LINE OF "SPORTY CHIC" DESIGNER FASHIONS

Record ID: 856036

  • Title: USA: SINGER JENNIFER LOPEZ UNVEILS HER NEW LINE OF "SPORTY CHIC" DESIGNER FASHIONS
  • Date: 25th April 2001
  • Summary: LOS ANGELES, CALIFORNIA (APRIL 25, 2001) (REUTERS) WIDE OF JENNIFER LOPEZ WITH MODELS WEARING HER DESIGNER CLOTHES
  • Embargoed: 10th May 2001 13:00
  • Keywords:
  • Location: LOS ANGELES, CALIFORNIA, UNITED STATES AND VARIOUS MUSIC VIDEO LOCATIONS
  • City:
  • Country: USA
  • Topics: Arts / Culture / Entertainment / Showbiz
  • Reuters ID: LVA5R34QH98TRRQBK0AHC31HU7E0
  • Aspect Ratio:
  • Story Text: Attention, women of the world who have problems finding casual wear to properly hug their curves: Jennifer Lopez wants to dress you in her favorite styles and make you look unashamedly sexy.
    I came to the table with definite ideas about how I think a young woman should look," Lopez told reporters at a press conference on Thursday (April 26) to introduce a new line of self-designed "sporty chic" urban wear especially for women and spun from her own imagination. "From little to voluptuous everybody gets to be sexy," she said.
    The collection, worn by several models appearing with Lopez, looked like it comes straight off the streets of her native Bronx: Low slung French jeans with lace-up backs, tiny T shirts, powder blue velvet sweat suits, acid washed denim mini dresses stitched together from various pairs of jeans, denim spike-heeled boots.
    J. Lo herself wore white bell-bottomed hip hugger slacks with attached white suspenders, a belly-baring white Lycra tube emblazoned with a sequined Puerto Rican flag, and chunky silver high heeled sandals.
    The "J.Lo by Jennifer Lopez" line is backed by an investment group led by fashion and retail veterans Andy Hilfiger and Larry Stemmerman. The team plans to launch the line of "sporty chic" and sexy denim, stretch and casual wear in time for the 2001 Thanksgiving and Christmas holiday season.
    A more extensive "J.Lo Lifestyle" collection including swimwear, eyewear and accessories is expected to follow, Lopez said.
    The garments will be reminiscent of what the public has seen Lopez wear in her movies and videos but will not, at least in the beginning, include the kind of much talked about couture evening wear such as the barely there V-front Versace dress she wore to last year's Grammys or the sheer Chanel number the wore to the 73rd annual Academy Awards last month.
    The J. Lo line will be carried in better department stores and specialty stores. Prices will range from around $20 for a T-shirt to $850 for a leather skirt.
    The shapely Lopez, who in February became the first woman to top both the U.S. music and movie charts in the same week with her current release, "J Lo," and film "The Wedding Planner," approached Hilfiger and Stemmerman about the joint venture through her managers, the team said.
    She told reporters that designing clothing is a childhood dream come true and stems from her efforts as a little girl growing up poor in the Bronx who cut up cheap and old clothes to make them fit better.
    Lopez said she's aiming to dress a wide range of women from preteens to adults.
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