VARIOUS: SOCCER - GILLETTE RAZOR COMPANY SIGN A THREE YEAR MARKETING AND ADVERTISING DEAL WITH ENGLISH FOOTBALLER DAVID BECKHAM.

Record ID: 951974

  • Title: VARIOUS: SOCCER - GILLETTE RAZOR COMPANY SIGN A THREE YEAR MARKETING AND ADVERTISING DEAL WITH ENGLISH FOOTBALLER DAVID BECKHAM.
  • Date: 28th May 2004
  • Summary: MADRID SPAIN (RECENT) (VNR - ACCESS ALL) 1. VARIOUS DAVID BECKHAM POSING FOR PICTURES IN ADVERTISMENT FOR GILLETTE RAZOR BOSTON, UNITED STATES (RECENT) (VNR - ACCESS ALL) 2. SOUNDBITE (English) ERIC KRAUS, GILLETTE VICE PRESIDENT OF CORPORATE AFFAIRS, SAYS: "He will play an integral role in our advertising, in our point of purchase materials, in our promotions, and not only on the European continent, in Asia-Pacific, in Latin America and here in the United States. For us, David Beckham is a powerful marketing tool." MADRID SPAIN (RECENT) (VNR - ACCESS ALL) 3. BECKHAM POSING FOR PICTURES BOSTON, UNITED STATES (RECENT) (VNR - ACCESS ALL) 4. SOUNDBITE (English) ERIC KRAUS SAYS: "We selected David Beckham for three reasons. Firstly, he's known throughout the world, second he's arguably the best football player in the world and third he is a style icon, well groomed and incredibly well dressed." MADRID SPAIN (RECENT) (VNR - ACCESS ALL) 5. BECKHAM FILMING ADVERTISMENT 6. SOUNDBITE (English) BECKHAM SAYS: "My three closest shaves probably are my penalty against Argentina (in the 2002 World Cup), winning the treble with manchester United and scoring the goal against Greece that put England through to the World Cup finals." 7. VARIOUS OF FILMING IN PROGRESS Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 11th June 2004 13:00
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  • Location: MADRID, SPAIN/ BOSTON, USA
  • City:
  • Country: USA
  • Reuters ID: LVA2D027KS8PQTVID7DDJ371IHA9
  • Story Text:
  • Copyright Holder: REUTERS - SOURCE TO BE VERIFIED
  • Copyright Notice: (c) Copyright Thomson Reuters 2014. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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