- Title: USA: THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) UNVEILS NEW ADVERTISING CAMPAIGN
- Date: 21st January 2000
- Summary: NEW YORK, NEW YORK, UNITED STATES (JANUARY 19, 2000) (RVN) 1. WIDE SHOT OF INTERNATIONAL OLYMPIC COMMITTEE SPORTS CONFERENCE WITH ADVERTISEMENTS BEING SHOWN ON LARGE SCREEN (RECENT) (OLYMPIC VNR) 2. ADVERTISEMENT NEW YORK, NEW YORK, UNITED STATES (JANUARY 19, 2000) (RVN) 3. END OF ADVERTISEMENT - AUDIENCE APPLAUDING 4. (SOUNDBITE) (English) MICHAEL PAYNE, DIRECTOR OF MARKETING FOR THE IOC SAYING "It is the athletes who come to participate in the Olympic games and the value their competition exemplifies that makes the games so special, this is why we created this communications programme to celebrate humanity." SALT LAKE CITY, UTAH, UNITED STATES (FILE) (RVN) 5. SHOTS OF WINTER OLYMPIC VENUE NEW YORK, NEW YORK, UNITED STATES (JANUARY 19, 2000) (RVN) 6. (SOUNDBITE) (English) DICK POUND, FIRST VICE PRESIDENT AND EXECUTIVE BOARD MEMBER OF THE IOC SAYING "I think it was a problem, I think its been very seriously addressed, you have two parallel universes going on. One is the games and the athletes and that was really unaffected by the crisis, the IOC if you had to encapsulate it is to create the conditions for the games to take place and for the athletes to perform. I think we have a responsibility to demonstrate the same qualities we expect out of the athletes at the games and that's what we undertook to do" (RECENT) (OLYMPIC VNR) 7. NEW ADVERTISEMENT Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 4th February 2000 12:00
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- Location: NEW YORK, NEW YORK, AND SALT LAKE CITY, UTAH, UNITED STATES
- City:
- Country: USA
- Reuters ID: LVA5JL9GNX62DHHLKPILKJ4ARZM7
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