AUSTRALIA: BARBIE DOLL IS PART OF LARGEST MERCHANDISING PROGRAMME EVER HELD AT AN OLYMPIC GAMES

Record ID: 981421

  • Title: AUSTRALIA: BARBIE DOLL IS PART OF LARGEST MERCHANDISING PROGRAMME EVER HELD AT AN OLYMPIC GAMES
  • Date: 29th August 2000
  • Summary: SYDNEY, AUSTRALIA (AUGUST 23, 2000) (REUTERS) 1. EXTERIOR OF THE OLYMPIC STORE / CLOSEUP OF SIGN 2. TOURISTS BUYING OLYMPIC MERCHANDISE 3. BOXES OF OLYMPIC BARBIE 4. CLOSEUP OF BARBIE 5. BARBIE IN BOX THAT READS IN ENGLISH "I CAN REALLY SWIM FREESTYLE" 6. (SOUNDBITE) (English) CAT BATEMAN, PROJECT MANAGER, MARKETING, FOR SOCOG, HOLDING OLYMPIC BARBIE, WITH PARALYMPIC BECKY ON HER LEFT, AND SAYING: "I think this is probably bronze Barbie. She comes in a fairer skin version as well as do most of the Barbie dolls. Mattel offers them in a range of skin tones. And I believe this is a slightly fuller figure Barbie, I think that she's had a bit of remodelling over the years and she apparently now reflects the average woman, athough I wouldn't mind looking like that, but yes, Barbie has certainly been an important part of our licensing program." 7. CLOSEUP OF "BRONZE" BARBIE IN AUSTRALIAN CASUAL WEAR 8. PARALYMPIC BECKY IN WHEELCHAIR 9. CLOSEUP OF BECKY'S FACE 10. GOLD MEDAL AROUND DOLL'S NECK 11. WHEELCHAIR 12. (SOUNDBITE) (English) BATEMAN SAYING: "Well, I think that Barbie has always been an able-bodied doll so it would probably be confusing to children particularly to suddenly have Barbie as a disabled athlete, and then after the Games have her go back to being able-bodied. So I think they probably made the right decision there, to show that Barbie has a best friend, as anyone can, who is not able-bodied, she's in a chair but she's great-looking, she's fit, she's an athlete, and she wants to enjoy the Games." 13. ROWS OF OLYMPIC PINS 14. OLYMPIC MERCHANDISE/OLYMPIC JEWELLRY 15. CASH REGISTER / CUSTOMER IS HANDED CHANGE Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 12th September 2000 13:00
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  • Location: SYDNEY, AUSTRALIA
  • Country: Australia
  • Reuters ID: LVACQOAVLY8BX9PCOLOMTP4NLEP2
  • Story Text:
  • Copyright Holder: REUTERS - SOURCE TO BE VERIFIED
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