USA/ITALY: ITALIAN CLOTHING COMPANY BENETON LAUNCH NEW CONTROVERSIAL AD CAMPAIGN FEATURING AMERICAN DEATH ROW PRISONERS

Record ID: 982155

  • Title: USA/ITALY: ITALIAN CLOTHING COMPANY BENETON LAUNCH NEW CONTROVERSIAL AD CAMPAIGN FEATURING AMERICAN DEATH ROW PRISONERS
  • Date: 25th January 2000
  • Summary: VARIOUS LOCATIONS, UNITED STATES (FILE) (BENETTON VNR - ACCESS ALL) 1. VARIOUS VIDEO ILLUSTRATING THE FACES OF AMERICAN DEATH ROW INMATES FROM WHICH STILL PICTURES OF THE SAME INMATES WILL BE USED IN THE BENETTON PUBLICITY CAMPAIGN. - LEROY ORANGE, CHARLIE MASON ALSTON JR, BOBBY LEE HARRIS, VICTOR DEWAYNE TAYLOR, JEROME MALLETT AND CHRISTOPHER SIMMONS (6 SHOTS) 0.19 PONZANO VENETO, ITALY (FILE) (REUTERS - ACCESS ALL) 2. GV: EXTERIOR OF BENETTON FACTORY (3 SHOTS) 0.33 3. SV: INTERIOR OF BENETTON FACTORY WITH CLOTHING BEING PACKAGED (4 SHOTS) 1.10 PONZANO VENETO, ITALY (JANUARY 25, 2000) (REUTERS - ACCESS ALL) 4. SV: ITALIAN CREATIVE DIRECTOR OF BENETTON GROUP OLIVIERO TOSCANI ENTERING ROOM 1.13 5. SV: (SOUNDBITE) (English) ITALIAN CREATIVE DIRECTOR OF BENETTON GROUP OLIVIERO TOSCANI SAYING: "I don't think I am offending anybody by saying there are 3,682 inmates waiting to be executed. I am probably more offended if I am against that penalty. I just told them (the United States) that there is this situation in the United States. I don't think that just by showing a picture of somebody that is enough to offend somebody. If they get offended because they can't get over their own personal conscience of the fact that there is still such a mediaeval execution in the United States, it's not my fault" 1.49 UNITED STATES (FILE) (BENETTON VNR - ACCESS ALL) 5. SV: (SOUNDBITE) DEATH ROW PRISONER, JAMES E WARD THOMAS SAYING: "The most recent dreams have been driving, I'm in the car with someone, driving on the freeway and they say where do you want to go? And I say, anywhere, and they say. Which road? And I say any road, just take me" (2 SHOTS) 2.09 6. CU: PRISON BARS SLAMMING SHUT 2.12 PONZANO VENETO, ITALY (JANUARY 25, 2000) (REUTERS - ACCESS ALL) 7. SV: (SOUNDBITE) (English) ITALIAN CREATIVE DIRECTOR OF BENETTON GROUP OLIVIERO TOSCANI SAYING: "The fact that you use the death penalty does not help the decrees of violence. Actually if a country or state like Texas has executed some 100 people it's worse than a serial killer and that serial killer has a governor in the name of Mr. Bush that now may become the president of the United States exactly as Pinochet became the President of Chile" 2.47 UNITED STATES (FILE) (BENETTON VNR - ACCESS ALL) 8. SV: (SOUNDBITE) (English) U.S. DEATH ROW PRISONER LEROY ORANGE SAYING: "I think it's (the death penalty) designed for minorities. I think it's unfair and unconstitutional" 3.00 9. SV: (SOUNDBITE) (English) U.S. AMERICAN DEATH ROW INMATE CHARLIE MASON SAYING: "I've never liked the death penalty because from day one they were getting poor people and executing them and they didn't have the money to defend themselves"; PRISON BARS (2 SHOTS) 3.21 PONZANO VENETO, ITALY (JANUARY 25, 2000) (REUTERS - ACCESS ALL) 10. SV: (SOUNDBITE) (English) ITALIAN CREATIVE DIRECTOR OF BENETTON GROUP OLIVIERO TOSCANI SAYING: "Traditional advertising doesn't sell, it just tells lies. They tell you if you buy a certain kind of product you are going to beautiful, sexually powerful, successful all that bullshit that doesn't really exist. I'm not doing that. I'm pretty serious and concerned and civilised and I'm looking to invest money in advertising for something that could be more interesting. Also something that we can discuss. I don't think it's bad even for the people that may not understand immediately, the fact that they are confronted with a major issue in which they are personally, as U.S. citizens, personally and directly involved" 4.02 ROME, ITALY (RECENT) (REUTERS - ACCESS ALL) 11. SV: EMMA BONINO MEMBER OF ITALIAN RADICAL PARTY AND LEADING CAMPAIGNER AGAINST THE DEATH PENALTY AND HUMAN RIGHTS ACTIVIST DURING INTERVIEW 4.05 12. SV: (SOUNDBITE) (English) EMMA BONINO MEMBER OF ITALIAN RADICAL PARTY AND LEADING CAMPAIGNER AGAINST THE DEATH PENALTY AND HUMAN RIGHTS ACTIVIST: "What I am saying is that as activists of human rights we are so poor compared to the institutions, governments etc., etc. that any help must welcome. I would like more Toscani work world-wide" 4.21 ROME, ITALY (FILE) (REUTERS - ACCESS ALL) 12. VARIOUS: COLOSSEUM BEING LIT UP WHEN PEOPLE ARE SENTENCED TO DEATH IN ANY PART OF THE WORLD (3 SHOTS) 4.54 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 8th February 2000 12:00
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  • Location: PONZANO VENETO AND ROME, ITALY AND VARIOUS LOCATIONS, UNITED STATES
  • City:
  • Country: USA
  • Reuters ID: LVA9E0ELDGYUL9GWLH4W6IUTBTZS
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  • Copyright Holder: REUTERS - SOURCE TO BE VERIFIED
  • Copyright Notice: (c) Copyright Thomson Reuters 2014. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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