- Title: Dior's transient tree garden sets the mood for Paris Fashion Week
- Date: 24th September 2019
- Summary: PARIS, FRANCE (SEPTEMBER 22, 2019) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** CHIURI IN DIOR ATELIER SHOWING GARDENING-INSPIRED LOOK, WITH TWEED JACKET AND SHORT TWEED DRESS IN BEIGE AND BLACK, AND STRAW HAT (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR MARIA GRAZIA CHIURI SAYING: "The garden is not an idea only about decorative things but also something that could be help (us) to have a future. We tried to translate this important element also in the show." MODEL IN RAFFIA DRESS FLOWER APPLIQUÃ‰ (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR MARIA GRAZIA CHIURI SAYING: "It's for that that we decide to choose wild flowers for the print, and not the classic flower like rose or more well-known (ones), because we would like to give this idea more about the natural garden." JOURNALISTS LOOKING AT DRESS WITH FLOWERS (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR MARIA GRAZIA CHIURI SAYING: "The argument now in fashion is not just about beautiful clothes, it's speaking about gender, about cultural appropriation, about environment, like we can use and we can transform this heritage (to) something that can speak about our time. And in some creative way, we want to also give a vision that can support the brand to move in the future." PARIS, FRANCE (SEPTEMBER 24, 2019) (REUTERS) CHIURI POSING WITH MODEL KARLIE KLOSS ACTRESS JULIANNE MOORE ARRIVING BEFORE SHOW MOORE POSING IN FRONT OF GIANT DIOR LETTERS CHIURI POSING WITH ACTRESS ADELE EXARCHOPOULOS (SOUNDBITE) (French) FRENCH ACTRESS ADELE EXARCHOPOULOS SAYING: "I loved the corset dress over the shirt." BRAZILIAN ACTRESS BRUNA MARQUEZINE POSING IN FRONT OF DIOR LETTERS PHOTOGRAPHERS ACTRESS NINA DOBREV, FROM VAMPIRE DIARIES, POSING IN FRONT OF DIOR LETTERS (SOUNDBITE) (English) AMERICAN ACTRESS SOPHIA LILLIS SAYING: "It seemed very natural, the fabrics, especially just in general, not even the costumes. We were in like a stadium with all these beautiful trees. And just the whole aesthetic of it was really amazing. And it had a certain nature aspect to it, which was great." DIOR LETTERS IN FRONT OF FASHION SHOW VENUE
- Embargoed: 8th October 2019 18:53
- Keywords: Maria Grazia Chiuri Dior Paris Fashion week trees garden environment
- Location: PARIS, FRANCE
- City: PARIS, FRANCE
- Country: France
- Topics: Arts / Culture / Entertainment,Fashion
- Reuters ID: LVA002AY0QS0P
- Aspect Ratio: 16:9
- Story Text: Christian Dior presented a wardrobe fit for glamorous eco-warriors in Paris on Tuesday, as models showed off looks dotted in wild flowers on a catwalk lined with trees set to be replanted around the city.
Dior, part of luxury group LVMH, is one of the first major French brands to kick off Paris Fashion Week, with the likes of Kering's Saint Laurent and independent Chanel also set to showcase looks for next spring and summer.
Hot on the heels of runway shows in New York, London and Milan, where some labels as well as organizers sought to address consumer concerns over the industry's green credentials, Paris is also looking to improve its environmental record.
Designer Maria Grazia Chiuri's latest outing for Dior echoed that message, in the collection and on the set of an "inclusive garden."
In a makeshift structure within the grounds of a horse-racing course, models in delicate gowns sashayed over soil between more than a hundred trees still standing in pods of earth, and destined for various urban development projects around Paris.
"The garden is not only an idea of decorative things but also something that could help (us) to have a future. We tried to translate this important element in the show," Chiuri told Reuters in an interview. French landscape design collective Coloco worked with Dior on the installation.
Inspired in part by Catherine Dior - the sister of late founder Christian Dior and an expert gardener, as well as the inspiration for the brand's hit Miss Dior perfume - styles were also rooted in the botanical world.
But rather than the delicate roses Dior was known for in the 1940s in 1950s, dresses and suits were adorned with creeping vines, thistles and thorns.
"We would like to give this idea more about the natural garden," Chiuri said.
Models wore frocks evoking cropped overalls and straw gardening hats.
Masculine silhouettes with oversized jackets followed a strapless, rustling raffia dress.
Chiuri also incorporated splashes of colour with tie-dye skirts, a rainbow dress and deep blue shirts.
The French federation that organizes Paris Fashion Week said that by 2020 it aimed for the event to be free of single-use plastics, such as water bottles, as part of other measures like encouraging people to use shuttle services to reduce emissions.
The Dior show was attended by actresses Julianne Moore and Adele Exarchopoulos.
(Production: Michaela Cabrera, Clotaire Achi, Thierry Chiarello)
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