RUSSIA: MOSCOW DESIGNER BELIEVES SHE CAN SEW AWAY YOUR PROBLEMS WITH THERAPEUTIC CLOTHING

Record ID: 231131

  • Title: RUSSIA: MOSCOW DESIGNER BELIEVES SHE CAN SEW AWAY YOUR PROBLEMS WITH THERAPEUTIC CLOTHING
  • Date: 18th May 2000
  • Summary: MOSCOW, RUSSIA (MAY 18, 2000) (REUTERS) 1. MV PATRONS ENTER DESIGN HOUSE, LOOK AT DRESSES 0.19 2. MV DESIGNER NADEZHDA BUGAKOVA SHOWING DRESSES AND COATS TO PATRONS (2 SHOTS) 0.37 3. SLV PATRON TRYING ON RED DRESS WITH GREEN SARAFAN; PATRON TRYING ON BLACK-WHITE CHECKERED COAT; PATRON PLAYING FLUTE / BUGAKOVA AND PATRONS DRINKING TEA (7 SHOTS) 1.40 4. SV (SOUNDBITE) (Russian) THERAPEUTIC DRESS PATRON: "Well, when I came here, I had a cold and felt ill, but now all of this has passed." 1.56 5. SV MAN PLAYING WIND INSTRUMENT/ DESIGNER AND CLIENTS SITTING AROUND TABLE/ CANDLE 2.28 6. MV BUGAKOVA SEWING DRESS IN HER APARTMENT-STUDIO / BUGAKOVA DRAWING DRESS DESIGNS (3 SHOTS) 2.46 7. SV (SOUNDBITE) (Russian) CLOTHES DESIGNER NADEZHDA BUGAKOVA: "The woman couldn't get pregnant for many years. I can't make a direct connection between my clothes and her pregnancy, but she didn't have any medical treatment and she managed to give birth to a daughter." 3.09 8. MV BUGAKOVA WORKING IN APARTMENT-STUDIO 3.17 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 2nd June 2000 13:00
  • Keywords:
  • Location: MOSCOW, RUSSIA
  • Country: Russia
  • Reuters ID: LVA18LB73JRXJJQAH3LEQRLVTKSG
  • Story Text: A Moscow designer believes she can sew away your
    problems and has begun offering therapeutic clothing to help
    people through their troubles.

    Patrons at a small Moscow clothes studio are finding a
    new line of clothing, fashion with a heavy emphasis on
    therapy.

    Designer Nadezhda Bugakova offers her patrons functional
    designs in tones from fire-engine red to seaweed green.She
    has dresses, coats, and sarafans, but all of them are designed
    to channel energy and help the wearer in whatever ails them.

    Bugakova prefers to meet with each client and design an
    article depending on their personal needs - loose,
    bell-shaped cuts with ample room for people, who want to
    spread their energy, and gathered, tighter cuts for people,
    who need to retain their energy, concentrate on themselves.

    Bugakova dishes out her therapeutic clothes with Chinese
    tea ceremonies and flute music, all part of what she sees as
    an overall therapeutic approach that is quite foreign to her
    urban Moscow surroundings.

    But she has a growing base of clients who swear by her
    system.

    Patrons claim that Bugakov's clothes have helped them cure
    colds and dash depression.

    Bugakov recalls how one of her designs helped a woman to
    give birth.

    "The woman couldn't become pregnant for many years.While
    I can't point to a direct connection between my clothes and
    her pregnancy, but she didn't have any medical treatment and
    she managed to give birth to a daughter.
  • Copyright Holder: REUTERS
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