- Title: FRANCE: French stars go topless to fight breast cancer
- Date: 3rd October 2009
- Summary: PARIS, FRANCE (OCTOBER 1, 2009) (REUTERS) FRENCH WOMEN'S MAGAZINE "MARIE CLAIRE" WITH FRENCH MODEL ESTELLE LEFEBURE TITLE READING "10 STARS TAKE THEIR TOPS OFF IN FAVOR OF BREAST CANCER SCREENING" PAGES TURNING SHOWING DIFFERENT WOMEN TOPLESS
- Embargoed: 18th October 2009 13:00
- Keywords:
- Location: France
- Country: France
- Topics: Arts / Culture / Entertainment / Showbiz,Health
- Reuters ID: LVAC4E6GHFUQYRNT4OYTFM0LBDTF
- Story Text: French stars unbuttoned their shirts to fight breast cancer in a new campaign launched today (October 1st).
Led by Women's magazine "Marie-Claire", the campaign consists of 10 photographs of famous French women in which they pose topless.
Previous campaigns showed un-known models showing their bare torso to entice women to go themselves for a free screening.
In France alone 50,000 women contract breast cancer and 12,000 of them die each year.
In the presence of French Health Minister Roselyne Bachelot-Narquin, campaigners called for the age of systematic and free screening for breast cancer to be lowered to the age of 40 instead of 50 today.
"The age for the generalised and free screening for breast cancer should be lowered for women between 40 and 50 years old and not only from the age of 50. All the experts say it, there are more and more cases of cancer in younger women and those cancers are much more aggressive. Canada and certain northern countries do it from 40 years old. This is the first cause of mortality for young women, even road accidents kill less," said Tina Kieffer, the chief editor for Marie-Claire magazine on Thursday (October 1).
Kieffer added that lowering the age for this screening to the age of 40 would help save around 4000 women each year.
The French government will be launching a "cancer plan" in a few weeks and hopes are high for this to be announced. - Copyright Holder: REUTERS
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