- Title: JAPAN: Triumph unveils "Solar Energy Bra"
- Date: 16th May 2008
- Summary: (L!3) TOKYO, JAPAN (MAY 14, 2008) (REUTERS) TRIUMPH CAMPAIGN MODEL YUKO ISHIDA WEARING SOLAR ENERGY BRA AND ARRIVING ON STAGE TO POSE WITH MANNEQUINS ELECTRIC BOARD ATTACHED TO THE BRA FLASHING "SAVE THE EARTH" ISHIDA POSING WITH MANNEQUINS ISHIDA COVERING SOLAR PANEL WITH HER HANDS AND UNCOVERING ELECTRIC DISPLAY PAN SHOT FROM ILLUMINATION LAMP TO ISHIDA WEARING SOLAR ENERGY BRA SOLAR ENERGY BRA (SOUNDBITE) (Japanese) YUKO ISHIDA, TRIUMPH CAMPAIGN MODEL SAYING: "It is very comfortable and I really feel involved in eco-friendly efforts as well." ISHIDA WEARING SOLAR ENERGY BRA POSING TRIUMPH SPOKESWOMAN ATTACHING SOLAR PANEL ONTO BRA TRIUMPH'S SPOKESWOMAN CONNECTING CELL PHONE TO SOLAR PANEL BRA CELL PHONE BEING CHARGED (SOUNDBITE) (Japanese) YOSHIKO MASUDA, SPOKESWOMAN AT TRIUMPH INTERNATIONAL JAPAN, SAYING: "It might be difficult to put it to practical use considering people usually cannot go outside without wearing clothes over it, and there may be few places like a balcony or a garden in your house where you can use it outside." PHOTOGRAPHERS
- Embargoed: 31st May 2008 13:00
- Keywords:
- Location: Japan
- Country: Japan
- Topics: Science / Technology,Light / Amusing / Unusual / Quirky
- Reuters ID: LVA67NGOPEY4MJHIU8CXDFSEJWPO
- Story Text: Triumph International unveiled on Wednesday (May 14) what it says is its answer to tackling soaring oil prices and the global warming - the "Solar Energy Bra".
The green bra, both literally and symbolically, can generate a small amount of electricity, thanks to its attached solar panel. This can only happen if it is exposed to sunlight or electric lighting.
In a demonstration on Wednesday, the model showed off the bra with an electric board which flashed a "save the earth" message as light came on and off it.
The electric power of the bra is strong enough to charge a cell phone or an i-Pod.
Following in the environmentally-friendly glow of its 'Chopstick' and 'No Shopping Bag' brassieres, the German firm's newest bra fits snugly near the solar plexus, receiving and redistributing the sun's bounty.
Model Yuko Ishida said the bra leaves her with a warm, ever-green feeling.
"It is very comfortable and I really feel involved in eco-friendly efforts as well," Ishida said.
Like in all currents, contact with water is a no-no, so washing the solar bra or trying to sun oneself on a rainy day is not advised.
The solar energy bra will not be in stores anytime soon.
"It might be difficult to put it to practical use considering people usually cannot go outside without wearing clothes over it, and there may be few places like a balcony or a garden in your house where you can use it outside," said Yoshiko Masuda, spokeswoman at Triumph International.
However, the makers say it will put out the message and possibly provide a hint as to how future bras may be improved upon to help the environment.
The Japanese government has set the target of reducing the nation's greenhouse gas emissions by six percent by 2012 from the 1990 level. Since 2007, the government has been actively campaigning for people to adjust their lifestyles and make efforts to achieve this goal. - Copyright Holder: REUTERS
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