- Title: USA: MACHINE PRINTS ADVERTISEMENTS DIRECTLY ONTO THE SAND AT THE BEACH
- Date: 31st July 1998
- Summary: SEASIDE HEIGHTS, NEW JERSEY, UNITED STATES (JULY 25, 1998) (RTV) 1. GV SUNRISE OVER BEACH 0.08 2. SLV TRACTOR PULLING MACHINE IMPRINTING ADS ON BEACH 0.22 3. SLV TRACTOR 0.39 4. SLV ROLLER BEHIND TRACTOR 0.48 5. SLV PAN ALONG STRIP OF ADVERTISMENTS ON SAND 1.00 6. SCU PAT DORRI, INVENTOR OF BEACH 'N BILLBOARDS SAYING "THE IDEA CAME TO ME IN A DREAM FIVE YEARS AGO, I WORK UP OUT OF MY SLEEP AT 4 A.M., STARTING DRAWING AT MY DRAFTING TABLE AND TWO WEEKS LATER WENT TO THE PATENT OFFICE. THE REST IS BASICALLY HISTORY" (ENGLISH) 1.12 7. SLV TRACTOR DRIVING TOWARDS CAMERA 1.34 8. SCU DORRI SAYING "EVERYONE WHO SEEMS TO BE LOOKING AT THEM AND REALLY LOVES THEM AND THE CONCEPT. VERY UNUSUAL. IT HAS A LOT OF "WOW" FACTOR. PEOPLE SAY 'WOW LOOK AT THAT - IT'S REALLY COOL'. AND TO SEE A BEACH COVERED IN SKIPPY PEANUT BUTTER JARS IS JUST MIND BOGGLING. NO ONE HAS EVER SEEN ANYTHING LIKE THIS BEFORE. YOU'RE STANDING ON THE WORLD'S LARGEST BILLBOARD AS WE SPEAK. ITS LARGER THAN THE HOLLYWOOD SIGN IN CALIFORNIA BY FOUR TIMES AND ITS WIPED OUT AT THE END OF THE DAY AND IMPRESSED FRESH ON THE NEXT DAY ALL OVER AGAIN" (ENGLISH) 2.01 9. SLV MAN SUNBATHING ON BEACH 2.05 10. SLV GROUP ON BEACH 2.09 11. SLV WOMAN SUNBATHING 2.14 12. SLV MAN SHAKING OUT TOWEL 2.19 13. SCU COUPLE ON BEACH. MAN SAYS "I THINK ITS PRETTY STUPID. WOMAN "YOU CAN'T SEEM THEM ONCE PEOPLE WALK ALL OVER THEM ON THE BEACH. THEYRE BASICALLY USELESS" MAN SAYS "YOU MIGHT NOTICE IT FOR ONE SECOND WHEN YOU'RE PUTTING YOUR TOWEL DOWN. BUT IF THE WIND COMES UP YOU WON'T SEE IT AT ALL" (ENGLISH) 2.32 14. SCU YOUNG WOMAN ON BEACH "YEAH, THE PEANUT BUTTER ADS. IT'S PRETTY COOL I GUESS. ITS A GOOD WAY TO ADVERTISE - A LOT OF PEOPLE COME TO THE BEACH." (ENGLISH) 2.41 15. SLV BOYS ROLLING AROUND ON SAND 2.48 16. SLV GROUP OF PEOPLE WALKING ACROSS BEACH AS GROUP OF SEAGULLS SCATTER 2.55 17. SCU FEET WALKING THROUGH SAND 2.59 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 15th August 1998 13:00
- Keywords:
- Location: SEASIDE HEIGHTS, NEW JERSEY, UNITED STATES
- City:
- Country: USA
- Reuters ID: LVA1FUGKL65QXWAKJSK4VC6SV7B5
- Story Text: Many visitors to the beach think they're getting away from it all.But a New Jersey business man might be about to change all that.He's invented a machine that prints advertisments directly on to the sand.
Patrick Dorri has come one small step closer to a universe of ubiquitous advertising.He has invented a device to print advertisments directly onto the beach.
Dorri, the owner of an advertising and promotion company called Beach 'n Billboard, said the idea of inventing a rolling machine to impress messages in the sand came to him literally in a dream.
"I woke up at 4 in the morning, and started drawing at the drafting table.Two weeks later I went to the patent office", he said.
After making a prototype machine he approached Bestfoods, the New Jersey based food giant who makes Skippy brand peanut butter, and got a contract.Seaside Heights was the first municipality to agree to the campaign.
During daily beach cleaning, the Beach'n Billboard roller device gently presses the sand leaving behind it a trail of 12 feet by 4 feet non-polluting adverts, together with a "please don't litter" public service message.
"It has a lot of "wow" factor.People see it and say 'wow look at that - its really cool'" Dorri said.
Every day the device prints dozens of rows of advertisments between the ocean and pier.Each row runs over one mile, thus completely covering the beach.As the day passes, sunbathers and beach walkers walk over the impressed advertisments, fading them into nothing more than footprints in the sand.
However, despite a few favourable comments, many beach goers were not impressed."You don't notice them" and "it's a waste of time" were some of the comments from people as they walked over the "skippy" advertisments.Others took pleasure in deliberately messing up the imprints.
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