- Title: FRANCE: BOTTLES OF WINE BEARING THE WORLD CUP LOGO GO ON SALE IN SUPERMARKETS.
- Date: 31st May 1998
- Summary: LANDIRAS, FRANCE (MAY 29, 1998) (RTV - ACCESS ALL) 1. EXTERIOR OF COMPANY PRODUCING WORLD CUP WINE, WITH CASES OF WINE BEARING WORLD CUP 98 LOGO 2. CASES OF WINE 3. VARIOUS OF BOTTLING INSIDE THE FACTORY 4. JEAN CLAUDE BEUNARD, GENERAL MANAGER OF THE CHAIS DE FRANCE, WITH COLLEAGUES 5. BEUNARD SAYING THE LOGO IS VERY SIMPLE. IT IS CONNECTED TO SONY, WHOSE MARKETING DIVISION ACCEPTED THE DESIGN (FRENCH) 6. VARIOUS OF BOTTLES OF WORLD CUP WINE Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 15th June 1998 13:00
- Keywords:
- Location: LANDIRAS, FRANCE
- City:
- Country: France
- Reuters ID: LVA8098I4LTQ8C66MTNG0RKT0212
- Story Text: Wine is the latest product to be given the World Cup treatment with just over a week to go before the soccer finals kick off in France.Bottles of wine bearing the tournament logo are now on sale in supermarkets and duty-free stores.
The range of products and souvenirs being brought out specifically for the World Cup is staggering.So it was perhaps no surprise that in France of all places wine would also make an appearance stamped with a World Cup '98 logo.
A bottling company, Chais de France, at Landiras near Bordeaux obtained the exclusive rights and are now hoping to reap the rewards from thirsty soccer fans.
Familiar names like Bordeaux, Cotes du Rhone and Corbieres could all bear the logo.And a bottle won't cost a fortune.
Most will sell for around 30 French francs, although the company is also providing some more upmarket wines.
- Copyright Holder: REUTERS
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