FRANCE: BUYERS FROM ACROSS THE GLOBE GATHER FOR INTERNATIONAL LINGERIE FAIR IN PARIS

Record ID: 647183

  • Title: FRANCE: BUYERS FROM ACROSS THE GLOBE GATHER FOR INTERNATIONAL LINGERIE FAIR IN PARIS
  • Date: 25th January 2002
  • Summary: PARIS, FRANCE (JANUARY 25, 2002) (REUTERS - ACCESS ALL) 1. WS/TV: EXHIBITION CENTRE, VARIOUS OF PARTICIPANTS MILLING ABOUT (2 SHOTS) 0.05 2. MODEL PARADING AROUND AUBADE STAND, BUYERS LOOKING ON (3 SHOTS) 0.26 3. JAPANESE BUYERS LOOKING AT CORSETS (2 SHOTS) 0.36 4. BUYER FOR THE MIDDLE EAST MARKET JEAN-JACQUES ROUZIER BROWSING VARIOUS STANDS (2 SHOTS) 0.51 5. SOUNDBITE (French) JEAN-JACQUES ROUZIER COMMERCIAL AGENT SPECIALISING IN THE MIDDLE EAST SAYING: "We're taking a more prudent approach - buyers themselves are much more prudent. If I take the case of the Middle East right now, it is true that with the recent events, the market has fallen a little bit. And with the exporters - I work a lot with locally based exporters - are buying much less." 1.08 6. CATWALK SHOW, MODELS POSING IN VARIOUS COLLECTIONS INCLUDING RED AND BLACK LACY AND SHEER LINGERIE 1.14 7. CHAMPAGNE COLOURED SILKY AND LACY NEGLIGEE AND DRESSING GOWN ENSEMBLE BEING MODELLED ON THE CATWALK, ACCESSORISED WITH A GIANT PEARL NECKLACE 1.21 8. MONOCHROME UNDERWEAR SETS MODELLED WITH OVER-THE-KNEE PVC BOOTS AND LONG BLACK GLOVES 1.31 9. MORE CATWALK MODELS WEARING RED 1.43 10. DESIGNER FLICKING THROUGH ULTIMO CATALOGUE, PILE OF LACY BRAS 1.48 11. SOUNDBITE (English) HELEN GRAHAM, HEAD OF DESIGN AT MJM INTERNATIONAL SAYING: "Its all about making yourself feel good. You know you go shopping and you see something that is beautiful and you have to have it and I think that is why lingerie continues to be successful - it makes you feel better." 2.01 12. RACKS OF JOHN GALLIANO'S FIRST LINGERIE COLLECTION (2 SHOTS) 2.07 13. VARIOUS OF JOHN GALLIANO LINGERIE STAND (2 SHOTS) 2.13 14. (SOUNDBITE) (French) SERGE LIPRANDI, CHIEF EXECUTIVE OFFICER AT JOHN GALLIANO SAYING: "If you like it is completely in line with the ready-to-wear ethos which was already very orientated towards lingerie - with lots of lace detail, thin spaghetti straps and if you like for him (John Galliano), he was always keen to take his creativity further and integrate a lingerie range for his own label." 2.36 15. AGENTS AND BUYERS NEGOTIATING AT THE JOHN GALLIANO STAND (2 SHOTS) 2.43 16. VARIOUS OF CATWALK SHOW AT THE PASSIONATE STAND (2 SHOTS) 2.53 17. ENRAPTURED BUYERS WATCHING MODELS 2.56 18. VARIOUS OF MODELS IN LACY CREATIONS WITH STOCKINGS (2 SHOTS) 3.11 19. VARIOUS OF CATWALK SHOW AT ANTINEA (3 SHOTS) 3.25 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 9th February 2002 12:00
  • Keywords:
  • Location: PARIS, FRANCE
  • Country: France
  • Reuters ID: LVAAIS4N8N0ZVDE87SHY9TS7N4G6
  • Story Text: Buyers from across the globe found out that its what
    they've got on underneath that counts at this years
    International Lingerie Fair in Paris.


    Models bared almost all, apart from the faintest wisps
    of chiffon and lace, at the International Lingerie Salon 2002
    in Paris on Friday (January 25). Despite the economic
    downturn, buyers from around the world turned out in their
    droves - including Jean-Jacques Rouzier, a
    commercial agent for the Middle East where political
    conditions have meant a downturn in business.

    "We're taking a more prudent approach... If I take the
    case of the Middle East right now, it is true that with recent
    events, the market has fallen a little bit," Rouzier said.


    Trends on the catwalk included plenty of sultry, rich reds
    and blacks in slinky fabrics for after dark . Feathers and
    pearls featured heavily as accessories. Even 60s inspired
    monochrome made a comeback with plasticated polkadots that
    catch the light, sported with coordinating over-the-knee PVC
    boots and long black evening gloves.

    One of Britain's fastest growing lingerie firms is MJM
    International, famed for the Ultimo cleavage enhancing bra.

    Head designer Helen Graham has spent the last nine months
    expanding the collection to appeal to women of all ages and
    lifestyles. "It's all about making yourself feel good," she
    said.

    More and more couture designers are moving into the
    lingerie market. After four years of success with his own
    label, Dior's John Galliano launched a lingerie line,
    expanding on a theme already seen in his ready-to wear
    collections.

    "If you like it is completely in line with the
    ready-to-wear ethos which was very orientated towards lingerie
    - with lots of lace detail, thin spaghetti straps... he was
    always keen to take his creativity further," said Serge
    Liprandi, chief executive officer at John Galliano.

    Agents were busy negotiating with buyers for Galliano's
    underwear collection which will be available in retail outlets
    from May.

    The global lingerie market is worth more than 10 billion
    euros with the French spending the most on day wear and
    corsetry (1.97 billion euros) and the British spending most
    (over 900 million euros) on lingerie for after dark. The best
    selling item, despite a surge in G-string sales, is the bra.

    317 million were sold in the E.U. in 1999/2000, and 335
    million in the United States.

    Lingerie 2002 international salon is a four day trade fair
    featuring non-stop fashion events. More than 450 brands are
    exhibiting their collections for Autumn/Winter 2002. The
    latest innovations in lingerie fibre technology, packaging and
    mannequins for display are also on show.


  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2015. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
Register